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The malaria elimination program has brought Madhya Pradesh closer
to India’s 2030 malaria-free vision
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This program has reduced malaria cases by 97% between 2015- 2025,
moving the state to a low-transmission zone for the first time
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Young students felicitated for using arts and literature to spread
awareness around the elimination of mosquito-borne diseases
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New digital platforms launched — Supply Chain App and Community
Health Volunteer App to strengthen real-time monitoring and ensure
uninterrupted access to malaria medicines and test kits
Bhopal, November 11, 2025: As India targets malaria elimination by 2030,
Madhya Pradesh is leading the charge with EMBED (Elimination of Mosquito-Borne
Endemic Diseases) — a public–private initiative launched in 2015 by the state
government with support from Godrej Consumer Products Ltd. (GCPL) and Family
Health India (FHI). Over the last years, the program has helped the state
progress from high malaria transmission (Category 3) to low transmission
(Category 1) in the National Malaria Elimination Framework, with over 3,047
villages and slums achieving malaria free status.
To
mark this achievement, Dr. Himanshu Jayswar, Deputy Director, Directorate of
Health Services, Madhya Pradesh; Sudhir Sitapati, MD & CEO, Godrej Consumer
Products Ltd; and Pakzan Dastoor, Head – Sustainability & CSR, Godrej
Industries Group, along with other dignitaries, came together to honour the
tireless dedication of all frontline contributors. The ceremony celebrated NGOs
from Family Health India, teachers, and ASHA workers who reach Madhya Pradesh’s
remote forests and villages—delivering care and awareness to help families live
disease-free lives.
To
build on ten years milestone of EMBED program, the Health and Medical Education
Department of Madhya Pradesh, with support from Godrej Consumer Products, has
launched a tech-driven initiative featuring two new digital platforms — the
Community Health Volunteer App and the Supply Chain App — to make malaria
elimination faster and more effective. The Community Health Volunteer App helps
local health workers and self-service providers conduct larvae and fever
surveys digitally, using real-time data capture, dashboards, geo-tracking, and
reminders in both Hindi and English. The Supply Chain App digitizes the entire
process of distributing medicines and diagnostic kits, replacing earlier manual
systems that often caused delays and data gaps. With real-time dashboards,
geo-tracking, and automated alerts, officials can now monitor inventory, track
distribution, and quickly address shortages across villages, blocks, and
districts — ensuring timely availability of essential malaria prevention tools.
A felicitation ceremony was also organized to honour the winners of the
month-long ‘Small Bite, Big Fight’ contest, which encouraged students to raise
awareness about simple preventive actions against mosquito-borne diseases
through drawings, essays, and poems.
Commenting
on the impact of the EMBED program, Hon’ble Deputy Chief Minister of Madhya
Pradesh, Shri Rajendra Shukla, said, "Under India’s National Malaria
Elimination Program, we aim to make the country malaria-free by 2030. I
appreciate the work done by Godrej Consumer Products in supporting this
important mission. I’m pleased to share that Madhya Pradesh has achieved a 97%
reduction in malaria cases in the past ten years. The success has come through
strong partnership between our Health Department, Godrej Consumer Products, and
the Family Health Organisation."
Reflecting
on this journey, Sudhir Sitapati, MD & CEO, Godrej Consumer Products Ltd
(GCPL), said, “Reducing malaria by 97% means every second child in Madhya
Pradesh, once at risk, is now safe, thanks to the state government’s program.
Over the past 10 years, our CSR efforts have brought visible change, and I
congratulate the entire ecosystem from ASHA works, healthcare to local
volunteers who made this possible.”
In
2015, Madhya Pradesh faced 100,000 malaria cases, with tribal districts like
Mandla and Dindori most affected, disrupting households beyond health, children
missed school and adults lost work and income. In response, the state
government launched EMBED in partnership with Godrej Consumer Products, Family
Health India and the health department, recognizing the need for new
partnership models. Over the last 10 years, the program empowered communities
through 1 lakh Gram Chaupal sessions, school programs, youth-led drives, and
weekly campaigns. They trained local volunteers, introduced digital tools,
Kirana store outreach for availability of mosquito repellents and local drives,
strengthening health systems and improving prevention, testing, and treatment.
A
decade of sustained efforts later, the program has resulted in transformational
success reaching over 11 million people, in Madhya Pradesh. The program is
supported by 4,597volunteers in Madhya Pradesh along with 5,857 people in other
states. Seeing its success, the model of the program is expanded to Uttar
Pradesh, and Maharashtra, bringing change to more than 3 million households and
28 million people.
Dr. Himanshu Jayswar, Deputy Director, Directorate
of Health Services, Madhya Pradesh, commented, “Madhya Pradesh’s malaria program
supported by GCPL exemplifies how public private partnerships’ holistic
approach can tackle a critical national challenge. By strengthening
surveillance, empowering ASHA workers, and building awareness, we’ve seen a
sharp decline in malaria and stronger community ownership. Our focus remains a
malaria-free Madhya Pradesh where every citizen is protected and aware.”
Aligned
with Godrej Industries Group’s Good & Green philosophy of empowering
communities, the EMBED program of Madhya Pradesh, supported by GCPL, has
strengthened health systems and serves as a scalable model for other states in
advancing a malaria-free India.