Mumbai: Continuing
its legacy of blending innovation with purpose, Locks & Architectural
Solutions (LAS), a business of the Godrej Enterprises Group, has launched the ninth edition of its flagship safety platform Har Ghar Surakshit with a bold,
idea-led campaign, ‘The Accidental Invitation Initiative.’
This year’s
edition takes home safety beyond physical locks, spotlighting digital
mindfulness as the new frontier of protection. At its core is a powerful
insight: in today’s hyper-connected world, oversharing on social media can
become an “Accidental Invitation” to potential risks. The campaign entails:
·
Accidental
Invitation Score app: A first-of-its-kind digital self-check tool that scans
your social media activity (with permission) and gives you a personalized score,
helping users understand how their online habits may compromise home safety.
·
Campaign films:
A series of cinematic DVCs dramatizing everyday oversharing moments — from
vacation posts to gym check-ins — turning relatable scenarios into cautionary
tales for the digital age.
·
Neo digital
locks range: A new collection of smart locks starting at ₹8,999, combining
design innovation, multi-mode access, and IoT integration to make homes safer
and smarter.
Shyam
Motwani, Business Head, LAS, said, “With over
1.7 lakh home safety check-ups conducted to date and 21,000+ in FY26 alone, the
initiative continues to drive awareness and adoption of smart safety solutions.
For eight years, Har Ghar Surakshit has been a platform where creative
communication meets social responsibility. With the Accidental Invitation App,
we’re extending safety into the digital world, while our Neo Digital Locks
range continues to redefine intelligent safety for modern Indian homes.”
Since its
launch in November 2018, Har Ghar Surakshit has remained committed to
public awareness, evolving into behavior-driven campaigns that leverage
creativity and technology to make safety relevant for modern lifestyles. Home
safety check-ups have consistently delivered double-digit year-on-year growth,
and the initiative has driven a 30% surge in the adoption of digital safety
solutions last year.