Campaign Film Link: https://youtu.be/7o3g1i7XnjE
Mumbai – The world of
parenting has evolved. Today’s parents are more informed and intentional in the
choices they make for their little ones. Amidst busy lives, everyday moments
like bathing and massaging are still cherished for bonding. To support and
enhance these moments of bonding, Johnson’s Baby, the world’s No.1 baby care
brand has upgraded its range with advanced skin-science based formulations and
new sustainable packaging to cater to emerging needs of new age parents and
designed to protect a baby’s delicate skin and hair.
Living into its promise to “Protect
what’s precious”, Johnson’s® Baby also unveils its ‘It’s Pure Love’
campaign with Anil and Sonam Kapoor, celebrating these precious moments
of bonding.
Better for the Baby: Advanced formulations designed
for a baby’s skin
For over 130 years,
Johnson’s Baby has pioneered products that are best for babies, anchored on
deep understanding of baby skin science. Taking another step, Johnson’s baby
has upgraded its entire range with industry-first formulations to better
protect baby’s skin amidst the changing weather conditions. Every product is
carefully crafted to protect the natural softness of a baby’s delicate skin,
hair and eyes, along with the beloved Johnson’s fragrance.
The new range has:
·
'Gentle formulations
that are 100% doctor tested' Purposeful and natural ingredients like Aloe Vera,
Vitamin B5, milk protein, turmeric, and more to nourish the baby’s skin.
·
Enhanced Protection: The new moisturizing range
provides up to 72 hours of moisturization, while Johnson’s baby soap provides
triple protection against germs, dryness, and irritation.
Better for the Mum:
The advanced formulations help mums
protect their baby’s skin better, but it also enhances their experience of
those everyday moments of bonding and care.
Johsnon’s
Baby’s refreshed packaging highlights key ingredients and benefits
front-of-pack, empowering parents to make informed and confident choices.
For the first time, Johnson’s Baby also introduces a new brand mascot, ‘The
Iconic Drop’, symbolising love, care and protection across which will be
seen across touchpoints.
Better for the Planet
With this transformation, Johnson’s Baby
also takes meaningful steps toward sustainability. The new bottles are made
with 50% Post-Consumer Recycled (PCR) plastic that support responsible
recycling. This reflects the brand’s commitment to caring not just for today’s
babies, but also for the world they will inherit.
Celebrating these
everyday precious moments, with “It’s Pure Love” Campaign
To bring alive its renewed promise‘, Johnson’s
Baby launches a new campaign film, ‘It’s Pure Love’, featuring Anil Kapoor and
Sonam Kapoor. The film celebrates the small everyday moments of ‘Pure Love’
shared between a mum and her baby. Conceptualized by FCB Group India and
produced by Flirting Vision, the campaign highlights the role of a mother’s
touch and Johnson’s Baby in protecting what is most precious to her. The
campaign will be amplified across television, digital platforms, social
media, influencer collaborations and on-ground experiences.
Commenting on the new campaign, Manoj Gadgil, Business Unit Head-Essential
Health & Skin Health & VP Marketing, Kenvue said, “When a baby is
born every mother makes a promise, a promise to protect her baby from Day 1.
And this promise reflects in everything she does, in the biggest decisions she
makes to the small daily rituals. For generations, our products have played a meaningful
role in enhancing these everyday moments into moments of joy and care and strengthen
their bond with baby. With our new brand campaign, "It's Pure Love", we
capture these moments and further our commitment to support mothers with upgraded
formulations and sustainable packaging. At Johnson’s Baby, we will continue to
stands beside mums to protect what’s precious.”
Speaking on the campaign,
brand ambassador, Anil Kapoor said, “Being part of the ‘It’s Pure Love’ campaign
with Johnson’s Baby has been incredibly special for me, not just as an actor,
but as a father. The bond between a parent and child is the purest form of
love, and this campaign captures that emotion so beautifully. Johnson’s Baby
has been a part of our family for generations, and I’m proud to associate with
a brand that continues to evolve while staying true to its heart.”
Sharing her experience as a
mum and a brand ambassador for Johnson’s Baby Sonam Kapoor said “As a mother, every decision I make for my
baby comes from a place of love and protection. Everyday rituals with a baby,
be it massaging, bathing, post-bath care, are moments of bonding with the
little one which is almost magical, joyful and pure love in its truest form.
It’s amazing how Johnson’s Baby has captured this thought so beautifully. I
loved shooting for the new Johnson’s Baby campaign, be it reel or in real life,
a bond with a baby is precious and ‘Pure Love’.”