Bengaluru : Axis Bank, one
of India’s leading private sector banks, today announced the launch of its Curated
Corporate Salary Program for Employees of Start-ups under its New Economy
Group (NEG). The launch reinforces the Bank’s commitment to supporting new-age
enterprises and their workforce with tailored financial, lifestyle, and
wellness offerings, further cementing its position as the preferred banking
partner for start-ups across their life cycle – from the growth stage to IPO.
The announcement was made at Axis
Bank’s flagship Start-Up Social event in Bengaluru, a unique platform that
brings together India’s leading founders, investors, and industry enablers to
celebrate innovation and collaboration.
The Curated Corporate Salary
Program, designed exclusively for employees of funded start-ups and digital
businesses, offers a blend of convenience, lifestyle, and financial wellness
benefits, including zero-balance Savings Account, comprehensive insurance
cover, exclusive credit card privileges, and personalized loan options –
mirroring the aspirations of the digital workforce. Targeted towards the Gen Z
and Gen Alpha workforce, the program delivers a strong value proposition across
lifestyle needs, including health check-ups, fitness, travel, education and
entertainment.
Through its ‘Switch to Save’
feature, this program also provides unmatched value to employees, enabling
annual savings* ranging from Rs 46,000 to Rs 2.4 lakh, depending on the account
variant. These exclusive benefits are designed to significantly enhance the
financial well-being of every salary account holder under this program.
Commenting on the launch, Vijay
Mulbagal, Group Executive – Wholesale Banking Coverage, Corporate Salary,
Sustainability & CSR, Axis Bank, said, “India’s start-up story is
one of ambition, resilience, and global scale. At Axis Bank, we have had the
privilege of being a part of this journey – banking over 65% of India’s
unicorns and supporting the next generation of growth-stage companies as they
scale and list. Through our New Economy Group, we are deepening this engagement
– not just as a banker, but as a growth partner. The Curated Corporate Salary
Program is another step in that direction, designed to empower the people who
power India’s digital economy. It offers a comprehensive range of benefits
across insurance, home loans, credit card, and lifestyle privileges, including
exclusive discounts for the next-generation workforce.”
Sanjiv Bhatia, President &
Head – New Economy and Multinationals Coverage, Axis Bank, added, “Start-ups
are redefining employment in India with highly skilled tech professionals. Our Curated
Corporate Salary Program is built around their unique needs, combining everyday
banking with differentiated lifestyle benefits. This initiative complements our
other offerings such as the Start-Up Card, Working Capital Solutions, Capital
Markets, Connected Banking APIs, and Burgundy Private solutions for Founders –
ensuring Axis is present across every milestone of a company’s journey.”
Empowering India’s Innovation
Economy
Axis Bank’s New Economy &
Financial Sponsors Group (NEGFS) is a specialized vertical dedicated to the
banking needs of start-ups, venture-backed enterprises, and investors. With a
presence across all key innovation hubs, the New Economy Group currently banks
more than 45% of funded start-ups (Series A and above), offering them a full suite
of products from digital transaction banking and treasury services to corporate
credit cards and wealth solutions for founders. The New Economy Group goes
beyond traditional banking by providing deep solutions through API integrations
with many start-ups, and by forging strategic partnerships that combine the
agility of start-ups with the strength and trust of Axis brand
The Axis Bank Start-Up Social
platform, anchored by the New Economy & Financial Sponsors Group, has
become a signature networking forum for the start-up ecosystem, enabling
founders, VCs and ecosystem players to connect with each other and directly
with the Bank’s leadership team.