Over
258K young riders and parents have been empowered with road-safety values
through the TVS Racing x KidZania initiative
Noida: TVS Motor
Company (TVSM), a global leader in the two and three-wheeler segment,
reinforced its commitment to road safety this Children’s Day, with TVS RONIN’s
“The Art of Protection,” initiative at KidZania, Noida, between November 14–16,
2025. Designed to inspire future riders, TVS Motor has consistently been at the
forefront of placing safety at the heart of its rider engagement and community
initiatives.This event offered immersive, hands-on activities that empowered
children to understand road safety through a fun, culturally rooted lens.
Since its launch in 2023, the TVS Racing x
KidZania India experience centres have empowered over 258K young participants
and their parents with early awareness, and values rooted in safe and
responsible riding. On Children’s Day, TVS RONIN hosted an engaging,
first-of-its-kind workshop at the Kidzania, Noida premises which empowered more
than 10,000 children and their parents. A major highlight of the event being
the vibrant TVS RONIN Art Gallery, showcasing helmets adorned with Indian
folk-art styles from across the country, each transforming a symbol of safety
into a canvas of culture and creativity.
Children also stepped into the role of young
creators through a dedicated helmet-painting competition, where they designed
their own “The Art of Protection” masterpieces using specially crafted
kid-friendly helmets. The experience was further elevated through a series of
immersive engagements, including a World of TVS RONIN display, a collaborative
canvas-wall activity, interactive games like spin the wheel and thematic
quizzes for kids and parents, along with a special ‘TVS RONIN Little Artists’
social media contest. Together, these activities brought safety, expression,
and excitement to life in a memorable, hands-on format.
Speaking at
the event, Vimal Sumbly, Head of Business - Premium, TVS Motor Company, said, “At TVS
Motor, we firmly believe that awareness is the foundation of true road safety,
and with this initiative, our goal is to inspire a new generation that sees
protection, responsibility, and empathy as essential values both on and off the
road. Through ‘The Art of Protection’ campaign, we are proud to strengthen our
partnership with KidZania while celebrating the little artist within every
child - reflecting TVS RONIN’s commitment to nurturing creativity,
self-expression, and responsible riding among future generations.”
In 2023, TVS Motor Company partnered with
KidZania to launch a first-of-its-kind Road Safety Experience Zone, offering
children a safe and engaging environment to learn the fundamentals of
responsible motorcycling. This collaboration aims to inculcate the values of
road safety from an early age, fostering discipline, responsibility, and
awareness among future riders.