Lenskart today announced the launch of
Meller in India and revealed a new creative eyewear partnership with
global pop-culture brand Popmart, strengthening its ambition to build a
modern House of Eyewear Brands and positioning Lenskart as a centre for
contemporary eyewear design.
The Pop Mart x Lenskart eyewear
collection will launch in Singapore—online and in select Lenskart stores—from
the first week of December. The range introduces collectable,
character-inspired designs aimed at consumers who enjoy expressive, playful,
and culturally resonant fashion accessories.
The partnership builds on Lenskart's
expanding set of cultural collaborations, including Harry Potter, Hello Kitty,
Pokémon, Dragon Ball Z, Superman, and Batman. These collaborations are helping
Lenskart broaden the appeal of its eyewear through design-led storytelling that
connects deeply with fans and emerging subcultures.
Meller, founded
in Barcelona, has grown into one of Europe’s most influential D2C youth eyewear
brands, distinguished by its bold silhouettes, street-culture-inspired
palettes, and expressive, fashion-forward aesthetic. With over 700k followers
and strong traction across Europe and the U.S., Meller has built a vibrant
global community and a deep connection with young consumers seeking
distinctive, design-led eyewear.
In India, Meller
will now be available across Lenskart’s retail network as well as online via
the Lenskart app and website. The brand will roll out first to ~500 curated
stores identified using GeoIQ intelligence to match high fashion-affinity
catchments.
Through brands like Meller, John
Jacobs, Owndays, and creative partnerships such as Popmart, Dragon Ball Z and
Harry Potter, Lenskart is gradually building a thoughtful premium portfolio
shaped around what the new generation of customers wants. The eyewear industry
has shown how strong platforms can help brands rise, and Lenskart hopes to play
its part in enabling the next wave of expressive, design-led brands. Each brand
represents a distinct design philosophy and consumer segment, enabling Lenskart
to cater to a broader spectrum of global customers seeking individuality,
premium quality, and style. On the lens technology side, global innovators
Tokai and Rodenstock have also partnered with Lenskart.
"Our customers inspire every
decision we make. They're seeking global design, individuality, and brands that
feel authentic," said Peyush Bansal, Co-founder & CEO, Lenskart.
"Meller's bold aesthetic and strong community make it a wonderful addition
to our House of Brands. And through creative partnerships like Pop Mart, we
hope to bring moments of play, imagination and collectability into eyewear in
ways that delight our customers."
He added, "By bringing together
brands like John Jacobs, Owndays and now Meller, alongside collaborations such
as Pop Mart, our goal is to offer customers more choice and better experiences.
We see ourselves as an enabler for the next generation of eyewear brands —
providing the platform and capabilities for them to reach more people and
unlock their potential."
Powered by Lenskart's distribution
scale, full-stack supply chain, design ecosystem, and advanced technology
capabilities, partner brands can reach new audiences and grow more meaningfully
across markets.
As global eyewear evolves, strong
multi-brand platforms have played a pivotal role in shaping the category. With
its House of Brands vision, Lenskart aims to empower the next wave of
expressive, design-led eyewear brands and cultural collaborations worldwide.