Ahmedabad- HSBC
India, together with Entrepreneurship Development Institute of India (EDII),
Ahmedabad celebrated the ‘Hand Made in India’ programme to recognize Gujarat’s
handloom legacy and strengthen livelihoods for weavers and artisans across key
clusters in the state. The programme has so far engaged 1,500 weavers
and craftsmen across two handloom clusters—Surendranagar and Bhuj—to
improve the handloom value chain and build self-reliance.
The
celebrations were graced by celebrity chef Mr. Ranveer Brar; Mr. Sandeep
Batra, Head of International Wealth and Premier Banking, HSBC India and Dr.
Sunil Shukla, Director General, Entrepreneurship Development Institute of India,
Ahmedabad, along with senior leaders from HSBC India and Entrepreneurship
Development Institute of India. The celebrations also witnessed the launch of
HSBC India’s new branch in Surat, Gujarat, strengthening the bank’s
presence in one of India’s emerging wealth and industrial centres.
The
occasion marked a key milestone for Gujarat’s handloom sector, reinforcing the
bank’s commitment to supporting local communities and enterprise-led growth in
the state.
At its
core, ‘Hand Made in India’ addresses the real barriers faced by
weavers and artisans: limited product diversification, restricted market
access, low technology adoption, and minimal presence on e-commerce and social
media platforms. The programme builds entrepreneurial competencies to overcome
each of these, equipping artisans to grow viable, scalable enterprises without
losing the essence of their craft.
Aloka
Majumdar, Head of Sustainability, HSBC India,
said, “India’s handloom sector is a living legacy and a powerful driver of
rural livelihoods, women’s economic empowerment and sustainable
production. By building entrepreneurial
skills, enabling market access, and supporting shifts to natural fibres and
dyes, the partnership is helping Gujarat’s weavers and artisans grow resilient
enterprises while keeping handloom traditions alive.”
Dr.
Sunil Shukla, Director General, Entrepreneurship Development Institute of India,
Ahmedabad, said, “This partnership brings together capability-building and
market enablement for weavers and artisans. We’re equipping weavers and
artisans with practical entrepreneurship capabilities—product development,
digital tools, and market linkages—so they can diversify, reach new customers,
and build enterprises that can scale and endure.”
The
programme’s impact speaks for itself. To date, Hand Made in India
programme in Gujarat has delivered strong progress across product innovation,
sustainability, and market access. The programme has:
- Developed
734 new designs in handloom weaving and block printing
- Launched
13 new product lines
- Supported
the creation of 131 new enterprises
- Helped
35 weavers transition to natural fibres
- Enabled
222 weavers to adopt natural dyes.
- Built
market linkages through retail, exhibitions, and digital platforms to
boost income and visibility
The Hand Made in India programme - EDII - HSBC
India partnership has supported around 4500 weavers in 7 handloom clusters
across 5 states of India.