BTS is sharing a taste of their Korean roots through a new OREO
cookie they created
●
The OREO
cookie offers a
taste of BTS’s home with a hotteok-inspired Korean sweet pancake flavor,
while our first-ever purple wafers honor BTS Fans
● Marking
their first-ever global snacking partnership, BTS designed all 13 unique
cookie embossments to honor 13 years of BTS
●
Inspired
by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting
fans to submit “love letters”
for a chance to have their letter featured on a global stage
Mumbai - OREO and BTS fans,
get ready for an OREO cookie BTS made just for you. That’s right: RM, Jin,
SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1
cookie to drop the Limited Edition OREO & BTS Cookies, a Korean sweet pancake
flavored OREO cookie created by BTS and dedicated to BTS fans. This
collaboration will kick off a playful global movement across 80+ markets with
BTS and the OREO brand.
This partnership is the
latest expression of the OREO brand’s strategy to disrupt the competitive snack
market by curating collaborations that only the OREO brand can deliver on.
Together with pop royalty BTS, we’re turning our iconic cookie and delicious
flavor into a global conversation that brings our playfulness to life, sparks
fan excitement, and ultimately leads culture.
The result is a deeply
personal flavor creation brought to a global audience: the Limited Edition OREO
& BTS Cookies are filled with a sweet creme that remixes the flavors
of hotteok, a warm, sweet pancake popular in Korean
street food markets. BTS has fond childhood memories of eating not
just hotteok but also OREO cookies, making this a deeply
meaningful collaboration that places a piece of their Korean heritage inside an
iconic cookie they’ve always loved.
“For OREO to
be the first snacking brand we’ve collaborated with globally is a
huge honor. We ate them as kids, we eat them in the studio,
and now OREO is helping us share a taste of home with
the world,” said BTS.” We’re just so proud to add our own chapter to OREO’s
amazing story.”
BTS poured their love
for BTS fans into the outside of their OREO cookies, too. As the band
celebrates its 13th anniversary, the Limited Edition OREO &
BTS Cookies feature
While the unique OREO
cookie embossments celebrate the BTS fandom, the design on the Limited Edition
OREO & BTS Cookie Packs is a vibrant homage to South Korea’s iconic street
market culture—a bustling tapestry of sights, sounds, and delicious food like
hotteok. From the moment fans hold the pack, the OREO brand is inviting them to
get a taste of the energy and excitement that is such a key part of the South
Korean experience.
This special message is the
start of a global movement the OREO brand created for fans. Inspired by
the fandom’s letter-writing tradition, we’re rallying OREO and BTS fans to help
create the world’s largest love letter to BTS. To join the movement, scan
the QR code on the Limited Edition OREO & BTS Cookie Packs or visit www.in.oreobts.com to write a playful digital
letter to BTS. As letters pour in from around the globe, fans can read each
others’ words to BTS as the largest love letter prepares to come to life in the
real world. Keep submitting your letters for a chance to win exclusive OREO
brand & BTS prizes and see what’s next!
Nitin Saini, Vice President
– Marketing, Mondelez India said, “This is a defining moment for OREO and fans of BTS around the
world. Marking the band’s first-ever global snacking partnership, this
collaboration is incredibly special, bringing together one of the world’s most
iconic bands with one of the world’s most loved cookies in a way that feels truly
cultural, unexpected, and exciting. At OREO, we are constantly looking to push
the boundaries of how our brand connects with consumers, and collaborations like
these allow us to create experiences that they genuinely want to be part of. We
are thrilled to introduce the limited-edition Korean Sweet Pancake Cookie to
consumers and BTS fans very soon, giving them an opportunity to be part of a
global celebration of music, fandom and self-expression.”
The Limited Edition OREO &
BTS cookies will begin rolling out at retailers this June and will be
available only for a limited time, while supplies last.
For more information and
updates on the Limited Edition OREO & BTS Cookies, fans can visit
www.in.oreobts.com or follow OREO on Instagram to be among the first to
know about future brand news.