Mumbai : Every Indian bride carries with her a world of emotions —
the rituals she has grown up watching, the culture she belongs to, the memories
she holds close and the jewellery that becomes part of her identity on one of
the most important days of her life. Malabar Gold & Diamonds, one
of the largest gold and diamond retail chains in the world, has long understood
the significance of bridal jewellery in India’s rich cultural fabric. The
bridal range brings together designs thoughtfully curated, crafted and
developed by Malabar Gold & Diamonds, ensuring jewellery created with purity,
intention and craftsmanship that honours every bride’s traditions. With
deep expertise in bridal craftsmanship, the brand has built
an unmatched legacy in creating designs that honour the distinct
traditions of brides across the country.
Marking a major milestone, Malabar
Gold & Diamonds today unveiled the 15th edition of its
flagship Brides of India campaign, recognised as one
of India’s biggest and most anticipated bridal properties. This
year’s edition brings together 22 brides and 10 celebrities — Alia
Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi
Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi
Parekh, all reflecting the scale, diversity and
emotional depth the campaign has come to stand for.
Brand film URL: https://www.youtube.com/watch?v=CvW1EkLfGH4
The film is
directed by Abhishek Varman with music composed by Shubhajit Mukherjee,
bringing together a visual and musical narrative that captures the essence of
India’s many bridal cultures and celebrates the rituals, emotions and heritage
that shape every bride’s story.
When asked about the significance of the 15th edition, Mr. M.
P. Ahammed, Chairman, Malabar Gold & Diamonds, said: “Each
year, the Brides of India campaign is our tribute to the
brides of this country, and the 15th edition marks a significant milestone for
us. We have highlighted how brides honour tradition while bringing their own
expression to it. This edition celebrates the depth of those traditions — the
memories, rituals and relationships that define her. With Malabar’s
commitment to transparency and quality assurance, we want every family to feel
confident in choosing jewellery that is meaningful and trustworthy.”
A Celebration of India’s Diversity:
Malabar Gold & Diamond’s Brides of India has always
honoured the extraordinary diversity of Indian bridal traditions, and this
edition brings the country’s full spectrum into focus. The collection spans
every region from North to East to West and
South, offering jewellery crafted for each cultural identity. This includes
the regal polki craftsmanship of Rajasthan, the
temple-inspired gold artistry of Tamil Nadu,
Kerala’s traditional kasavu-inspired bridal gold, and the intricate
motifs that define Bengal’s jewellery heritage.
Traditions That Travel Across India:
What makes the collection even more special is its pan-India accessibility,
allowing any bride, anywhere, to choose jewellery from any cultural style. A
bride in Chennai can opt for an elaborate Rajasthani polki set, just
as a bride in Delhi can bring home temple jewellery from the South, a
reflection of Malabar’s extensive design archive and
customisation expertise.
The 2025 edition brings together some of Malabar’s signature
bridal lines, including the Divine Collection inspired by Indian heritage and
temple art, the gemstone-rich Precia Collection featuring
rubies, emeralds and sapphires, and the contemporary yet
tradition-rooted Diamond Collection which blends radiant diamonds with motifs
drawn from India’s cultural landscape. Together, these collections form a vivid
tapestry of Indian bridal identity and continue the rich legacy that Brides
of India has built over the last 15 years.
Every piece in the bridal range is designed, curated and crafted
by Malabar Gold & Diamonds’ master artisans, ensuring jewellery that
honours her culture, her rituals and the auspicious moments surrounding her
wedding.
Alia Bhatt said,
“Every bride brings her own personality into her wedding, expressing tradition
in a way that feels true to her. That’s what Brides of India represents.
Malabar captures this beautifully through jewellery that feels
meaningful, contemporary and connected to her story.”
Kareena Kapoor Khan added, “Every bride carries the traditions she has grown up with, and
weddings bring that heritage to life through every ritual and moment. What I
admire about Brides of India is how Malabar brings these stories together under
one cultural narrative while keeping the bride at the centre. Being part of
this campaign has always felt special because it celebrates our roots with
sincerity and elegance.”
Anil Kapoor said, “In
India, weddings are brimming with energy — the music, the colours, the
celebrations that bring everyone together. But there’s also a deeply emotional
moment when the bride looks around and feels the significance of this life-changing
event. What I admire about Brides of India is how it understands that balance:
the grandeur of the festivities and the sincerity of the bride’s journey. The
jewellery reflects both these nuances with a beautiful clarity."
With the 15th edition, Malabar Gold & Diamonds reinforces its
position as India’s leading one-stop bridal destination, offering
culture-specific and contemporary designs across gold,
diamond, platinum and gemstone jewellery. Powered by its design
depth and culturally rooted bridal craftsmanship, Malabar continues to
serve families looking for jewellery that is both auspicious and authentically
theirs. Malabar Gold & Diamonds
invites brides to explore jewellery that reflects their heritage,
their identity and the memories they want to carry forward.