New Delhi: Green Gold Animation, one of India’s leading creators of original
animated entertainment, has announced the launch of its dedicated Free
Ad-Supported Streaming Television (FAST) channel - Green Gold TV. The 24x7
channel will be available across major connected TV and streaming platforms
including TCL, Airtel Xstream, RunnTV, YuppTV, and Cloud TV, with more
distribution partners expected to join in the coming months.
With this launch, Green Gold Animation becomes
one of the first established Indian studios to foray into the FAST ecosystem, a
rapidly emerging format that is transforming how audiences consume
entertainment across connected TV platforms. Green Gold TV will bring a rich
mix of full episodes and animated movies in Hindi, catering to kids and family
audiences across the country. The channel will feature some of Green Gold’s
most-loved titles such as Super Bheem, Mighty Raju, Chorr Police, Krishna
Balram, Luv Kushh, Maha Ganesha, and Vikram Betal - all available free of cost
and supported by advertisements.
Commenting on the launch, Rajiv Chilaka,
Founder & CEO of Green Gold Animation, said, “The television
landscape is at the brink of a major transformation, with FAST channels
redefining how audiences experience content. We are excited to be among the
first Indian studios to embrace this change. With Green Gold TV, , we are excited to bring our catalogue of original Indian stories
directly into living rooms across the country, expanding our reach to millions
of households, offering stories that families can enjoy together - free,
seamless, and in a format built for the future.”
The FAST (Free Ad-Supported Streaming TV) category has seen significant
traction globally and is now expanding rapidly in India, driven by the growth
of connected TVs and the shift toward ad-supported streaming. Industry reports
estimate that the number of connected television households in India could
exceed 150 million in the next few years, creating a massive opportunity for
content creators and advertisers alike. Unlike traditional OTT platforms that
rely on subscriptions, FAST channels offer a lean-back experience similar to
linear TV - where shows play continuously - while being delivered over the
internet and supported by ads.
The launch of Green Gold TV marks a key
milestone in Green Gold’s digital evolution, reinforcing its vision of reaching
audiences through new formats and technologies. The channel will operate as a
separate feed from YouTube, featuring long-form episodes and curated movies to
ensure an uninterrupted, high-quality viewing experience. Each show has been
programmed in a 22-minute episodic format, alongside 60-minute feature-length
movies, offering a mix of entertainment designed for both younger viewers and
family co-viewing.
Launching in December this year, Green Gold TV
will debut with six marquee titles, with plans to expand its content library
over time to include new IPs and original programming. The move also opens
fresh monetization opportunities through advertising partnerships, while
providing audiences with premium, safe, and accessible entertainment.
As one of the first Indian animation studios
to embrace the FAST model, Green Gold Animation is setting a new benchmark in
how kids’ content is delivered, discovered, and enjoyed across digital-first
ecosystems.