~Launches refrigerators with
seamless fluid curved door design, advanced tech features and India’s first
direct cool refrigerators with touch controls on the handle
Mumbai : Indian homes are increasingly
becoming expressions of personal style and consumers are choosing home appliances
that strike a perfect balance between design, innovation and convenience. Pioneering
this shift towards building stylish yet highly functional appliances that are shaping
modern living spaces, the Appliances business of Godrej Enterprises Group has
introduced Eon Inspire and Edge Impress range of frost
free and direct cool refrigerators. Rooted in timeless design philosophy
and power packed with advanced technologies, this range with seamless fluid curved door is
designed to hold the gaze and is
a subtle nod to the first refrigerator made in India back in 1958 by the brand.
Part of this range is also India’s first direct cool refrigerator with touch
control on the door handle.
With this new range, the brand is reimagining
the refrigerator from an essential appliance to a design element in the home that
makes a statement about its owner's personality and taste. Moving away from
straight lines and standard shapes, the minimalist yet seamless fluid curved door
design of these refrigerators accentuate their unique
personality. Furthermore, the floral designs borrow from nature to bring in
visual freshness. And each color is chosen to express character to a wide
spectrum of home décors, allowing consumers to choose a refrigerator that
enhances the visual harmony of their space. Available from 194L capacity going
up to 330L capacities, this range combines modern aesthetics with advanced tech
features. The industry-first handle-mounted digital control panel adds a
tech-forward edge to the direct cool refrigerator, enabling users to adjust
temperature and activate modes from a sleek, water resistant and intuitive interface
built seamlessly into the handle, adding a layer of control and convenience.
Talking
about this launch Anup Bhargava, Product
Group Head – Refrigerators at Appliances business of Godrej Enterprises Group said, “With Eon Inspire and Edge Impress, our goal was to make everyday life
simpler and more intuitive for customers. From easy-to-use controls right on
the door handle to features that adapt to changing needs, these refrigerators
are designed to offer convenience, smarter cooling, and a seamless experience
for modern homes.”
Highlighting the thought behind the design,
Kamal Pandit, Head of Design at Appliances business of Godrej Enterprises Group said, “People want appliances that look good, feel
modern, and make life easier. With Eon Inspire and Edge Impress, we went back
to the roots of our first refrigerator and reimagined it for today’s homes. This range is thoughtfully designed to be minimalistic,
has display-worthy aesthetics and balances advanced technology for ease of
usage.”
This range
will be available at MRP INR 29,000 going
up to INR 56,000 across leading e-commerce platforms and across
pan-India stores.