•
The partnership plans to drive brand-led growth in India’s premium home
appliance market by combining global equity with lifestyle-driven product
innovation
• Products will roll out through top retail and digital channels, catering to
urban consumers seeking performance with lifestyle appeal
Mumbai: EBG Group, a
progressive player in innovative consumer and lifestyle solutions under the EBG
Group umbrella, has announced a strategic brand licensing partnership with Hard
Rock International to introduce a premium range of Hard Rock–branded coffee
machines and small kitchen appliances in India. As part of its India market
entry strategy, the partnership is backed by a planned investment of 100 Cr,
with a projected revenue target of 500 Cr over 5 years. The
collaboration aims to capitalise on India’s rapidly expanding premium home
appliance segment, currently valued at 29,000 Cr and growing at an
estimated 9% CAGR.
Globally, Hard Rock spans hospitality,
entertainment, retail, and licensed lifestyle categories, reinforcing its
position as one of the world’s most recognisable music-led brands. The
collaboration marks Hard Rock’s entry into India’s premium home appliance
segment, bringing its distinctive design language and cultural identity into
modern kitchens. The companies aim to capture approximately 5% market
share within the first few years of operations.
Under the licensing agreement, EBG
Group will design, develop, manufacture, and distribute a curated portfolio of
products aligned with Hard Rock’s bold and contemporary brand ethos. The first
phase of launch will be across key metropolitan markets, followed by a phased
expansion into other major cities.
Commenting on the partnership, Dr.
Irfan Khan, Founder and CEO of EBG Group said, “Partnering with Hard Rock is a
significant milestone for us. Hard Rock represents energy, authenticity, and a
globally aspirational lifestyle. Through this licensing collaboration, we aim
to bring a differentiated portfolio of premium coffee machines and small
kitchen appliances to Indian consumers who value both performance and brand
experience. Our focus is on creating products that are emotionally resonant
while delivering world-class quality and reliability.”
The upcoming range will combine
distinctive Hard Rock aesthetics with high-performance technology, premium
materials, and a contemporary, music-inspired lifestyle appeal. The products
are expected to be launched through leading retail chains, major e-commerce
platforms, and select premium distribution channels, targeting aspirational
urban consumers seeking performance-driven appliances with strong lifestyle
positioning.
About EBG Group
EBG Group is a diversified Indian
enterprise with interests spanning mobility, health, realty, lifestyle, food,
services, technology, and education. Known for its innovation-led approach and
strategic brand-building capabilities, the Group continues to build scalable
platforms for global partnerships and emerging consumer categories.