·
The
Group commits ₹150 crore investment and plans 100 Daewoo Experience Stores
across India by 2027
New Delhi: Taking a major step in redefining the
premium consumer appliances retail experience in India, EBG Group today
launched India's flagship Daewoo Experience Store in Ghaziabad. The
state-of-the-art showroom marks the beginning of Daewoo's next phase of growth
in the country, bringing the iconic South Korean brand's legacy of innovation,
technology, and reliability closer to Indian consumers. Spread across 3,200 sq.
ft., the flagship store was inaugurated by renowned Indian actor Murali
Sharma in the presence of Mr Chan Ryu and Mr Sangwan Oh, representatives from
POSCO International, senior
leadership from EBG Group, industry partners, dealers, and customers.
Located at Indirapuram, Ghaziabad UP,
the store has been designed as an immersive retail destination, offering
consumers an opportunity to experience Daewoo's extensive portfolio of major home
and kitchen appliances under one roof. The showroom features a comprehensive
range of products, including refrigerators, washing machines, air conditioners,
dishwashers, microwave ovens, televisions, kitchen appliances, and other
consumer electronics, combining Korean technology, innovative design, and
dependable performance.
The store enables customers to
experience with products through live demonstrations, personalised
consultations, and dedicated after-sales support, reflecting EBG Group's vision
of creating a seamless and customer-centric retail ecosystem for Indian
consumers.
Speaking at the launch, Dr. Irfan
Khan, Founder, EBG Group, said "The opening of India's first Daewoo
Experience Store marks an important milestone in our journey to build Daewoo
into one of India's most trusted major consumer appliance brands. We are
delighted to bring the legacy, innovation, and technology of this iconic South
Korean brand closer to Indian consumers through an immersive retail experience.
This store reflects our long-term commitment to strengthening Daewoo's presence
in India while delivering world-class products and superior customer
experiences."
The launch builds on EBG Group's
strategic brand licensing agreement with POSCO International for Daewoo's Major
Domestic Appliances business in India. Under the partnership, EBG Group is
spearheading the brand's development, manufacturing, distribution, and retail
expansion across the country, bringing Daewoo's global legacy and Korean
technology closer to Indian consumers.
As part of its long-term growth
strategy, EBG Group has committed an investment of ₹150 crore towards
product development, retail expansion, strengthening distribution networks,
localisation initiatives, and the introduction of new appliance categories
tailored to the evolving needs of Indian consumers.
The Delhi store marks the first step
in EBG Group's ambitious retail expansion plans for Daewoo. The company intends
to establish a network of approximately 100 Daewoo Experience Stores across
India by 2027, supported by a robust omnichannel ecosystem that includes
company-operated outlets, direct-to-consumer platforms, e-commerce
marketplaces, quick commerce channels, general trade outlets, and leading
electronics retail partners.
Aligned with the Government of India's
Make in India vision, the products
will
be assembled by EBG in
India under Daewoo
licence using imported
components, with localisation levels expected to increase progressively over
time. The initiative is aimed at strengthening domestic manufacturing
capabilities while generating employment opportunities across manufacturing,
retail, distribution, logistics, and after-sales services. Further, EBG Group
also plans to introduce DAEWOO One, an integrated smart home ecosystem
that will seamlessly connect multiple appliances through AI and IoT-enabled
technologies. The company will continue expanding Daewoo's portfolio of
energy-efficient products, delivering smarter, more connected, and more
sustainable living solutions for Indian consumers.