A UPI-Powered, Digital, Co-branded Credit Card built
for India’s Financial Needs
● Flex
launches with the Google Pay Flex Axis Bank Credit Card - the first card under
this offering
● Built on
the RuPay network, Flex simplifies the credit card experience enabling a fully
digital application process, instant reward redemption, and flexible repayment
options directly within the Google Pay app
Mumbai : Axis Bank and
Google today joined forces to launch the Google
Pay
Flex
Axis
Bank Credit
Card, a
UPI-powered co-branded credit card designed to simplify and elevate the entire
card experience for India’s financial needs. Built on the RuPay network, the
card aims to make the credit experience as ubiquitous as the UPI payments
people make every day, powered by Google Pay’s convenient, secure experience
and Axis Bank’s trusted banking expertise. The Google Pay Flex Axis Bank Credit
Card is the first launch as part of Flex
by
Google
Pay, Google’s
latest offering aimed at making credit more simple and accessible for everyone,
marking its foray into the co-branded credit card space.
With Flex by Google Pay, users will be able to apply and
receive the card within minutes and pay across millions of offline merchants or
apps. With every Flex transaction, users can earn and redeem reward points
instantly, turning everyday spends into tangible benefits. Additionally, the
card offers flexible repayment options via the Google Pay app, allowing users
to convert credit card bills into EMIs effortlessly, ensuring convenience,
control and financial flexibility.
Arnika Dixit, President & Head – Cards, Payments and Wealth
Management, Axis Bank, said, “We are delighted to continue partnering with
Google to jointly redefine the digital payments experience for our customers.
With UPI emerging as the preferred mode of payment, we identified a clear
opportunity to co-create a credit offering tailored for the digital-first
consumer. Building on its leadership in the UPI space, Axis Bank combines its
expertise in financial solutions with Google Pay’s cutting-edge technology to
simplify everyday transactions with instant rewards, flexible repayments
options, and more. Seamlessly integrated into the Google Pay app, this card
delivers a secure, convenient and rewarding experience that perfectly
complements the modern Indian lifestyle.”
Sharath Bulusu, Senior Director - Product Management, Google Pay, said, “At
Google Pay, our goal has always been to use technology to make financial
products simple and accessible for everyone. While digital payments have become
ubiquitous in India, transactional credit remains underpenetrated. We built
Flex to bridge this gap, simplifying and reimagining the card experience for
the next generation of users. We’re thrilled to launch this first with Axis
Bank and look forward to announcing more issuer partners very soon. By
combining the widespread acceptance of the RuPay network and Axis Bank’s
financial expertise with the trusted experience of Google Pay, we’re
introducing a digital solution aiming to give users in India genuine confidence
and control in their daily lives.”
Sohini Rajola, Executive Director Growth, NPCI, said, “We
remain committed to delivering trusted and seamless digital payment experiences
for consumers, and Google Pay Flex Axis Bank Credit Card furthers this mission
by making everyday payments smarter. Users can enjoy enhanced convenience and
instant rewards, all within a frictionless journey “
The Google
Pay
Flex
Axis
Bank
Credit
Card
offers a host of compelling benefits designed to enhance everyday
spending, including:
● Simple Digital Application: Users will
be able to apply at zero
cost from anywhere and start transacting within minutes with no physical
paperwork required. The card lives entirely on the phone giving users access to
it anytime they need it.
● Pay anywhere, everywhere: Powered by
the RuPay network, it gives users the freedom to scan and pay at millions of
offline merchants or checkout on their favourite apps, for small or big
payments.
● Instant Rewards: Stars earned on
transactions are instantly redeemable on any Flex transaction, with a value of
1 Star = ₹1. Users don’t have to wait till month end to use their rewards.
● Flexible Repayment controls: Spends and
bills can be tracked directly in the Google Pay app, with the option to pay in
full or convert the credit card bill into EMIs.
● In-App Control: The Google Pay app allows users to
easily manage their card usage, block/unblock the card, or reset their PIN
instantly.
Google and Axis Bank are starting to roll this out today and
look forward to bringing this to all users in the coming months. Interested
users can join the waitlist directly within the Google Pay app. To know more
about the feature: Click
here