Unveils its Spring Summer ’26 collection
that celebrates staying stylish, relevant, and always on trend
Mumbai: Aurelia, one of India’s
most loved women’s ethnic wear brands from the house of Aditya Birla Fashion
and Retail Limited, strengthens its positioning as the go-to brand for the
latest trends in Indian wear with the launch of its Spring Summer ’26
collection under the vibrant #HameshaTrending campaign, starring Bollywood
actor Ananya Panday. Aurelia has always been the preferred choice for young,
fashion-forward women who love staying updated with the latest trends while
staying rooted in their Indian aesthetic. With this new collection, the brand
celebrates women who want to look in-trend, confident, and effortlessly stylish
every day.
The Spring Summer ’26 collection
brings the freshest trends in Indian wear to the forefront, from updated kurta
silhouettes and fluid co-ord sets to playful sleeves, statement necklines,
softer pastels and trend-right florals, which are perfect for the season. Crafted in breathable fabrics like
cotton and lightweight blends, the collection prioritizes comfort and
season-appropriate dressing. Easy fits, soft drapes and mix-and-match separates
ensure versatility across everyday wear, festive occasions, summer celebrations
and travel.
Anant Daga, Chief Executive Officer -
TCNS Division, Aditya Birla Fashion and Retail Limited added, “Aurelia has
consistently resonated with women who want to stay relevant in an ever-evolving
fashion landscape. With this sharp positioning, we are reinforcing Aurelia’s
role as the go-to destination for the latest trends in Indian wear. The Spring
Summer ’26 collection and #HameshaTrending campaign are strategic steps toward
strengthening our fashion-forward credentials while continuing to offer
accessibility, comfort, and inclusivity at scale. Ananya’s strong connect with
young consumers further amplifies this vision and aligns perfectly with the
brand’s growth ambitions.”
Unfolding across nine distinct trend
stories, SS’26 reflects Aurelia’s strongest and most relevant design pillars. Bold
Florals dominate the season across kurtas, dresses, kaftans, co-ord sets
and three-piece ensembles, while co-ord sets continue their rise as a key
wardrobe category, offering relaxed and regular fits that move effortlessly
between on-duty and off-duty dressing. Summer Denims, crafted in
lightweight blends, bring a fresh, breathable take on denim through kurtas,
waistcoat sets and easy summer dresses.
Further elevating the collection are
waistcoat sets, spaghetti strap silhouettes and halter necklines designed for
sun-drenched days and modern statement dressing. Heritage-inspired Farshi
salwars return in fluid fabrics and contemporary proportions, while Schiffli
detailing adds texture, craftsmanship and visual lightness across kurtas,
palazzos, co-ord sets and festive separates. The collection also extends
Aurelia’s lifestyle-led design approach through its Mom & Me range,
offering coordinated silhouettes that allow mothers and daughters to share
modern style moments through aligned colours, fabrics and design language.
With SS ’26, Aurelia makes one thing
clear: staying on trend doesn’t have to be intimidating - it can be effortless,
inclusive, and rooted in who you are.
The Spring Summer ’26 collection is
now available across Aurelia stores and online platforms nationwide.