Hyderabad hosts the first launch
celebration of Truly SMA at Pantaloons, bringing together style,
self-expression and everyday ease
Hyderabad: Pantaloons, India’s most
loved and trusted fashion retailer, announces the launch of Truly SMA, the
contemporary fashion label founded by actor and fashion icon Samantha Ruth
Prabhu. This first launch event of Truly SMA at Pantaloons also builds on the brand’s
ongoing association with the actor as the face of Pantaloons, bringing the
collaboration together in a deeper way. The introduction of the brand further
strengthens Pantaloons’ commitment to offering customers thoughtfully curated
labels that reflect the evolving style of modern India. Pantaloons is a playful
and youthful fashion destination from the house of Aditya Birla Fashion and
Retail Ltd.
With a sharp understanding of what
today’s woman seeks from her wardrobe, Pantaloons continues to expand its
fashion portfolio with brands that balance aspiration and accessibility. Truly
SMA is a natural addition to this journey, bringing a perspective that is
rooted in confidence, comfort and individuality.
The launch event, held at the
flagship Pantaloons store in Hyderabad, saw a massive turnout of fans and
fashion enthusiasts eager to get a first look at a brand that promises to blend
Samantha's signature effortless style with high-quality, everyday
functionality. The Pantaloons store came alive with conversations around
personal style, self-expression and effortless dressing as guests experienced
Truly SMA up close in a high-energy retail setting.
Speaking
about the launch, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and
OWND! said, “At Pantaloons, our focus is on bringing fashion that
resonates our customers. Truly SMA embodies a modern sensibility for effortless
style, which aligns beautifully with our vision. We are delighted to introduce
the brand across select stores and celebrate this milestone with a special
launch in Hyderabad. It also marks an exciting new chapter in our ongoing
association with Samantha.”
Adding
to this, Samantha Ruth Prabhu said, “Truly SMA is very personal to
me. I wanted to create clothing that feels authentic and empowering - pieces
that move with you through everyday life. Launching Truly SMA at Pantaloons
feels great as it takes my association with the brand forward, enabling us to
bring the Truly SMA collection to women across the country. And being at the
starting line of this journey in Hyderabad feels really special.”
Truly SMA which is born from
Samantha’s personal philosophy of authenticity and mindful living, is designed
to be fluid, effortless and versatile. The debut collection features an array
of everyday wardrobe essentials, including versatile co-ords, tops, dresses,
and separates, designed for comfort, repetition, and effortless style – pieces that
move seamlessly through real life.
By launching at Pantaloons, Truly SMA
now gains an immediate footprint across major Indian metros, offering customers
an immersive ‘touch-and-feel’ experience. Truly SMA will now be available at
select Pantaloons stores across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai
and Kolkata as well as online at www.pantaloons.com