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India’s World Cup-winning captain fronts a
nationwide campaign urging families to choose a rooftop solar partner they can
count on for the next 30 years
Hyderabad:
Freyr Energy, India’s second-largest residential rooftop solar company
under the PM Surya Ghar: Muft Bijli Yojana, today announced Rohit Sharma,
India’s World Cup-winning captain, as its first-ever brand ambassador. The
association launches with ‘Solar Ho, Toh Freyr Ho!’, a nationwide campaign
built on a simple idea: rooftop solar is a 30-year decision, and it deserves a
company that delivers year after year.
The partnership brings together
two records of consistency and benchmark-setting. Rohit Sharma has spent nearly
two decades delivering at the highest level of international cricket, setting
standards others now measure themselves against. Freyr Energy has done the same
on India’s rooftops for more than a decade, designing, financing, installing
and servicing 20,000+ solar systems across 40+ cities, and introducing industry
firsts such as its customer app, self-cleaning solar systems and solar
experience centres. The launch comes at a turning point for the category, with
the PM Surya Ghar: Muft Bijli Yojana bringing millions of Indian families to
rooftop solar for the first time. Eligible households can access government
subsidy support of up to ₹78,000, while financing options at low and
competitive interest rates can further reduce the upfront financial burden of
making the switch. A solar system is meant to perform for decades, long after
installation day, so the real risk for a family is not whether to go solar, but
whom to trust with it. ‘Solar Ho, Toh Freyr Ho!’ is built to answer that
question.
Saurabh Marda, Co-founder
& Managing Director, Freyr Energy, said, “Our aim has always been to
raise the bar for what Indian homeowners can expect from rooftop solar, not
just on installation day but across the 30-year life of their system. Rohit has
spent his career doing exactly that in cricket, which made him the natural
choice as our first brand ambassador.”
Radhika Choudary, Co-founder
& Director, Freyr Energy, said, “When a family puts solar on its
roof, they are trusting a company for the next 30 years. That company has to
show up every time and stand behind the family’s decision long after the system
is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one
says it better than Rohit.”
Speaking about the
association, Rohit Sharma, exclusively managed by RISE Worldwide, said, “Protecting
the environment has been close to my heart for years. Rooftop solar gives
families a chance to do their bit for the planet, and it’s important to have a
partner you can trust for the journey. That’s what drew me to Freyr Energy. I’m
happy to be part of their campaign, encouraging more families to embrace solar
and choose a cleaner, more sustainable future.”
Rajan Mahalingam, Marketing
Head, Freyr Energy, said, “‘Solar Ho, Toh Freyr Ho!’ is built to make
Freyr the first name families think of when they consider rooftop solar.
Rohit’s reputation for consistency and trust mirrors what we promise every
customer, and that gives the campaign an authenticity audiences will connect
with. We look forward to taking this message to millions of homes across
India.”
The ‘Solar Ho, Toh Freyr Ho!’
campaign, is led by a series of creatives and ad films from 30th September
2026.