Celebrating discipline, training and
the mindset shaping India’s next generation of athletes
Mumbai: Reebok today announced Olympic
shooter Manu Bhaker as its brand ambassador in India. The partnership brings
together Reebok’s training-first philosophy with one of the country’s most
focused and driven athletes, united by a shared belief that true performance is
built long before competition day.
At just 24, Manu has established herself as one of India’s
most accomplished sport shooters and a symbol of resilience and mental strength.
She made history at the 2024 Paris Olympics by winning two bronze medals in the
women’s 10m air pistol and the 10m air pistol mixed team events, becoming the
first Indian athlete to win two medals at a single Olympic Games and the first
Indian woman shooter to win an Olympic medal. Her journey has been shaped as
much by training and discipline as by results, making her a natural fit for
Reebok, a brand that has long championed training, fitness and high-performance
sport. Manu embodies a new generation of Indian athletes who are confident, self-aware,
and deeply invested in the process. From refining technique to building mental
strength, her career reflects the realities of elite sport, where progress is
earned through consistency and intent.
Commenting on the collaboration, Manu Bhaker said, “Every
result begins long before competition day. Training, focus, and belief shape
everything I do, and that’s what connects me with Reebok. I’m proud to
represent a brand that stands for preparation and backs athletes through every
phase of the journey.”
Speaking on the association, Arjun Ramamoorthy, Brand
Head, Reebok India, added, “Manu Bhaker represents the future of Indian
sport – focused, fearless, and deeply committed to the work behind performance.
As Reebok sharpens its focus on training and high-performance sport in India,
this partnership reflects our belief in athletes who don’t chase shortcuts, but
show up prepared. It’s about empowering people to push further through training
and self-belief.”
This
strategic collaboration underscores Reebok’s renewed commitment to sport and
distribution growth across India, strengthening its presence in performance
categories and engaging communities that value the discipline of daily training
as the foundation of performance. Together, Reebok and Manu Bhaker will
encourage athletes and fitness enthusiasts to shift focus from podium moments
to the preparation that earns them.
Link to the
announcement: https://www.instagram.com/reels/DU-Gh5EE8oB/