New Delhi: This Raksha Bandhan, Real, India’s leading packaged fruit juice and beverage brand from Dabur India Ltd., celebrates the beautiful, often unspoken bond between siblings with its latest campaign, ‘Real Greetings’.
At the heart of the campaign is a heartwarming digital film that brings alive the relationship between a brother and sister through the little moments that make their bond truly special. From everyday bickering and playful teasing to moments of concern, affection and quiet support, the film captures how siblings may not always express their love in words, but are always there for each other when it matters.
The film takes a relatable look at siblinghood, where disagreements and mischief go hand in hand with care and companionship. It reminds us that behind every “fight”, every tease and every seemingly small gesture, lies a bond that is deeply rooted in love.
Commenting on the campaign, Mr. Mayank Kumar, Vice President Marketing, Dabur India Ltd., said: “Raksha Bandhan is about celebrating a relationship that is filled with countless little moments — the teasing, the fights, the laughter and, most importantly, always being there for each other. With ‘Real Greetings’, we wanted to celebrate this bond which don’t need just words. They are felt in a glance, a smile, a gesture, and a love that simply understands. The campaign celebrates the fact that siblings may not always say what they feel, but their actions often say it all.”
With ‘Real Greetings’, Real encourages consumers to go beyond the traditional Rakhi ritual and express what their siblings mean to them. The initiative provides an opportunity to turn feelings that often remain unsaid into meaningful greetings and messages, making the occasion more personal and memorable.
Ms. Monisha Prasher, G.M. Marketing – Foods & Beverages, Dabur India Ltd., said: “Sibling relationships are made up of the smallest, most memorable moments — from pulling each other’s leg to quietly looking out for one another. ‘Real Greetings’ celebrates these authentic expressions of love that make the sibling bond so special. Through the campaign, we want to encourage people to pause, appreciate their siblings and put into words the emotions that often go unsaid.”
The campaign film is designed to resonate with audiences through situations that feel familiar to siblings across generations, highlighting the universal truth that while brothers and sisters may not always express affection openly, they remain each other’s constant support system.
The ‘Real Greetings’ campaign film is being amplified across digital and social media platforms, inviting consumers to celebrate Raksha Bandhan by sharing their own messages, memories and moments of sibling love.
Real
Campaign Link: https://www.youtube.com/watch?v=BP7nIP3EhB4