Mumbai: As
India's digital commerce ecosystem continues to expand, merchants and
enterprises are increasingly looking for integrated solutions that bring
together payments, commerce, and business operations on a single platform.
Responding to this shift, NTT DATA Payment Services India today announced the
launch of ADAPTIS, its unified service brand for payment and commerce
solutions.
The launch brings together NTT DATA Payment Services India's
payment acceptance, merchant solutions, value-added services, and commerce
capabilities under a single brand.
Designed for businesses ranging from neighbourhood merchants
and growing MSMEs to large enterprises, ADAPTIS enables merchants to accept
payments, streamline operations, deliver seamless customer experiences across
online and offline channels, and manage their entire commerce journey through
one integrated platform.
Speaking on the launch, Mr. Takeo Ueno, Whole-time
Director & CEO, NTT DATA Payment Services India, said: "India -is
a critical market in our regional growth strategy, driven by strong digital
adoption and the evolving needs of merchants. With ADAPTIS, we are combining
our global expertise with deep local market understanding to deliver secure,
scalable and customer-centric commerce solutions for businesses of all sizes.
This launch reinforces our long-term commitment to
expanding our merchant reach, strengthening ecosystem partnerships and
supporting the continued growth of India's digital payments landscape.”
Mr. Shinichiro Nishikawa, Head, Global Payments Strategy
& Transformation Section, NTT DATA Japan, added:
“The launch of ADAPTIS in India marks an important milestone in our vision
to build a unified payment and commerce platform across markets. By bringing
our together capabilities under a single brand, we aim to deliver consistent,
high-quality experiences to merchants while retaining the flexibility to -
meet the unique needs of each local market.”
Mr. Rahul Jain, Chief Financial Officer, NTT DATA Payment
Services India, said:
“ADAPTIS represents an important milestone in strengthening our business for
long-term sustainable growth. By bringing our capabilities together under one
unified brand, we are better positioned to deliver greater value to our
partners while supporting the evolving needs of merchants across India.”
In India, ADAPTIS will offer four key service pillars
tailored to the local market:
- ADAPTIS In-Store: Seamless payment solutions
for physical retail environments
- ADAPTIS e-Commerce: Secure and scalable
online payment solutions
- ADAPTIS Enterprise: Enterprise-grade payment
infrastructure and business solutions
- ADAPTIS VAS (Value-Added Services): Value-added solutions that enhance operational efficiency and customer engagement
With nearly
two decades of experience in India’s payments landscape, NTT DATA Payment
Services India currently serves millions of merchants and
processes over 100 million transactions annually, supported by
secure, PCI-DSS compliant infrastructure and cutting-edge technology.