Chennai: Jos
Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has
launched a platinum jewellery campaign featuring its brand ambassador, actor
Dulquer Salmaan on 15th May 2026. The
campaign marks a bold new chapter for Jos Alukkas, with Dulquer’s charismatic
presence and sophisticated persona bringing alive the essence of platinum
jewellery as a statement of individuality and timeless luxury.
The campaign showcases an exclusive range of meticulously
crafted platinum jewellery pieces, including rings, chains, bracelets, and
other contemporary pieces tailored for both men and women. Each piece reflects
Jos Alukkas’ legacy of craftsmanship while embracing modern design
sensibilities.
On the campaign, Varghese Alukkas, Managing Director of
Jos Alukkas, said, “At Jos Alukkas, we have always believed in offering
jewellery that reflects not just beauty, but also meaning and aspiration.
Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the
values of our brand and this exceptional collection. Through this campaign, we
aim to inspire a new generation to embrace platinum as a symbol of sophistication
and individuality.”
Sujala Martis, Director - Consumer Marketing (India),
Platinum Guild International said, “Platinum occupies a distinct space in the
men’s jewellery category, combining rarity & strength in a way few precious
metals can. Its appeal lies in its understated confidence, making it a
compelling choice for modern men seeking jewellery that reflects both personal
style and enduring values. The Jos Alukkas’ Men of Platinum campaign, The
Icon’s Signature, with Dulquer Salmaan builds on this very aspect and
celebrates the actor’s preference for platinum. It clearly signals platinum as
the metal of choice for modern men who see jewellery as an expression of
character, values and style."
Through this initiative, Jos Alukkas seeks to position
themselves as a brand in the luxury jewellery range, which will inspire
customers to opt for platinum in their most important occasions. The campaign will be promoted across digital,
print, and in-store platforms across India and international markets. With this
launch, Jos Alukkas reaffirms its commitment to innovation, excellence, and
offering jewellery that celebrates both tradition and contemporary luxury.