Chennai: Jos Alukkas,
a trusted name in quality, innovation, and contemporary jewellery in India, has
launched #ExchangeForTheNation, a campaign encouraging customers to recycle
their idle gold to help reduce dependence on imports and keep India’s gold in
India.
The campaign comes amid the Prime Minister’s call for
reduced dependence on imported commodities including non-essential gold
purchases for a year as part of a broader effort to conserve foreign exchange
reserves.
The #ExchangeForTheNation campaign,
built around the message ‘Wear What You Love. Be India’s Pride’, extends across
all 60+ Jos Alukkas showrooms.
The campaign has special offers for customers. On
exchange of every sovereign, consumers can get Rs 2000 more and flat 50%
discount on making charges for selected gold jewellery.
Speaking on the campaign, Paul Alukkas, Managing
Director, Jos Alukkas, said, “This
is both a show of patriotism and a practical need of the hour. India holds one
of the world’s largest gold reserves, rather than relying solely on newly
imported gold, we encourage consumers to make better use of the vast gold
resources already available within the country by recycling old gold,
exchanging unused jewellery, and bringing idle gold back into circulation. Importantly,
this also supports India's jewellery industry, sustains livelihoods across the
value chain, and ensuring that the cultural and economic value of gold
continues to create value within the nation.”