MUMBAI : As the consumer durables industry concludes a year of shifting market dynamics, Kamal Nandi, Business Head and EVP at Godrej Appliances (Godrej Enterprises Group), has expressed strong confidence in the brand's growth trajectory. Despite a broader slowdown in the sector caused by macroeconomic pressures, Godrej continues to outpace the market with double-digit growth.
Key Market Drivers & GST Impact
The industry faced unique challenges in 2025. A pivotal moment was the GST reduction on Air Conditioners (ACs) announced in August. While the early announcement briefly hampered sales between August and October as consumers waited for price cuts, it provided a significant boost at the start of the festive season.
The Rise of Premiumization and AI
Nandi highlighted that the "premiumization" trend remains the primary growth engine for the industry. High-value segments are outperforming mass-market products as consumers prioritize value, convenience, and aesthetics.
Godrej’s AI Edge: Over 50% of Godrej’s current portfolio is AI-powered, catering to the modern consumer's demand for intelligent and intuitive technology.
Top Performers: Washing machines led the growth for Godrej, followed closely by ACs and refrigerators.
Regional Growth Patterns
Refrigerators: Growth remains strongest in major metros (10L+ population cities).
ACs & Washing Machines: A balanced growth was observed across both large urban centers and rural markets.
Looking Ahead: Backed by robust technology and smart festive promotions, Godrej Appliances expects to close the financial year with over 20% growth, doubling down on its commitment to accessibility and innovation.