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A first-of-its-kind credit card combining LED-powered payments with a
single, powerful rewards ecosystem across everyday spends.
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The card features an embedded LED that lights up during tap-to-pay,
offering instant visual confirmation powered by the POS terminal’s NFC field
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Designed for new age customers who expect
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Mumbai: CheQ, India’s leading
credit management platform, today announced the launch of the CheQ AU Credit
Card in partnership with AU Small Finance Bank (AU SFB), India’s largest
Small Finance Bank. This first-of-its-kind co-branded credit card aims to
simplify payments, maximise rewards, and bring together credit experiences
aligned with the evolving spending habits of India. The launch marks CheQ’s
entry into the credit card issuance ecosystem, expanding its evolution from a
credit card bill payment platform to card issuance and rewards-driven commerce.
Built on insights from
over 15 million credit cards and 4 million users, the CheQ AU Credit Card
addresses key gaps in today’s credit experience, where rewards are fragmented,
redemption is complex, and traditional cards have not evolved in step with changing
consumer behaviour.
The CheQ AU Credit Card
is India’s first co-branded credit card to feature an LED-powered tap
interaction.
With every tap, the card lights up through an embedded LED, offering instant
visual confirmation powered by the POS terminal’s NFC field - without requiring
any battery. This creates a simple yet intuitive feedback moment at checkout,
making payments more visible, modern, and engaging.
“For something people
use every day, credit cards have remained largely unchanged,” said Aditya Soni,
Founder and CEO, CheQ. “That’s exactly what we set out to challenge at
CheQ by staying deeply focused on real user problems and behaviours. This card
is a natural extension of that thinking, built on years of insight and brought
to life with AU Small Finance Bank. The LED is a small but deliberate shift to
make the experience more visible and intuitive, but behind it is a system
designed for how people actually spend today, with rewards that are simple and
genuinely usable.”
Sanjay Agarwal,
Founder, MD & CEO, AU Small Finance Bank, said, “AU SFB’s partnership with CheQ marks
a significant step in advancing our customer-first banking philosophy through
meaningful innovation. With this LED credit card, we are introducing a product
that engages new-age, high credit-worthy customers with a differentiated value
proposition - setting new benchmarks in innovation, smart rewards, and design.
As AU continues to expand its nationwide footprint and serve customers across
diverse geographies, our focus remains on building a bank of choice for a
digitally confident India by delivering world-class financial solutions that
are accessible, relevant, and future-ready.”
Real rewards, one
ecosystem
Beyond innovation, the
CheQ AU Credit Card is focused on delivering tangible customer value. All
rewards are brought together into a single, unified system within the CheQ app,
eliminating complexity and fragmentation. Customers earn:
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12% rewards on Apple products powered by Unicorn (online &
in-store), Amazon, Flipkart, Zomato, BigBasket, CheQ Travel, and bill payments
via CheQ
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5% rewards on everyday spends such as food delivery, online shopping,
quick commerce, and travel
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2.5% rewards on CheQ UPI spends via the RuPay card
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1% rewards on all other spends
All rewards accrue as CheQ
Points - a single rewards currency that can be seamlessly redeemed across
the CheQ ecosystem.
One card, every
experience
The CheQ AU Credit Card
offers two variants of the card to all customers that work seamlessly across
use cases by integrating:
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Visa for global acceptance and online transactions
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RuPay to power UPI and everyday spending needs
Whether it’s scanning a
QR code, shopping online, or planning your next trip, one card powers every
experience.
Applications for the
CheQ AU Credit Card will open on the CheQ app from 28 April 2026. The card
carries an annual fee of ₹499,
which is reversible on annual spends of ₹3 lakh. Cardholders will also receive a welcome benefit worth ₹695 in the form of an EazyDiner membership.
An additional one-time
fee of ₹999 applies for the LED
version of the card, which is waived until 31 May 2026 for CheQ customers.