Spotlights four retail banking products - Home
Loan, Car Loan, MSME Loan and Savings Account
Watch the campaign films here: bob Home Loan | bob Car Loan | bob MSME Loan – bob Digi Udyam | bob Masterstroke Lite Savings Account
Mumbai : Bank of
Baroda (Bank), one of India’s leading public sector banks, today announced the
launch of its latest advertising campaign featuring its global brand ambassador,
Sachin Tendulkar. Building on the
success of last year’s ‘Play The Masterstroke’ platform, the new campaign highlights
the importance of making the right choices when pursuing life’s major goals – from
buying a dream home or car to investing in one’s business. The campaign
underscores that choosing the right financial partner is the true Masterstroke that helps turn aspirations into
reality.
Aligned with the Bank’s retailisation
strategy, the campaign focuses on four key products - Home Loans, Car Loans, MSME Loans through bob Digi Udyam and the bob Masterstroke Lite Savings Account
- to drive customer acquisition and deepen market penetration. Through four
warm, relatable and light-hearted films, the narratives draw from everyday
experiences to showcase Bank of Baroda’s customer-centric offerings, seamless
digital access and trusted services. Sachin Tendulkar, with his signature presence
and authenticity, reinforces the message that the right financial partner can
make all the difference.
Shri Shailendra Singh, Chief General Manager - HRM &
Marketing, Bank of Baroda said, “Through Bank of Baroda’s new Masterstroke campaign, our aim is to empower
every individual and support every dream, with the promise that choosing Bank
of Baroda as their trusted financial partner can truly be a masterstroke. Sachin
Tendulkar, our global brand ambassador, embodies the values of excellence &
trust, making him the ideal choice to deliver the campaign’s core message.”
The campaign
kicked off with a #WhatIsYourMasterstroke
teaser which generated strong pre-launch buzz, and featured well-known influencers
Jatin Sapru, cricket
commentator and host, and Kamiya Jani, Founder
& Editor-In-Chief at Curly Tales.
As part of a
comprehensive 360° media strategy to ensure strong pan-India reach, the
campaign spans television, print, social media, radio, outdoor, and
cinema, and is being
executed across multiple languages.