West Region : Axis Bank, one of the largest
private sector banks in India, successfully hosted SPLASH 2025, the 13th
edition of its annual art, craft and literature competition, engaging students
from over 995 schools across the country. Inspired by Axis Bank’s brand
philosophy - dil se open, this year’s edition witnessed enthusiastic
participation from more than 2.66 lakh students on the theme ‘Dreams’,
encouraging these young minds to unleash their imagination and creativity.
In the western
region, the Bank conducted the competition across 224 schools in Mumbai, Thane,
Pune, Bhopal, Sagar, and Jabalpur to name a few. Over 45,000 students
participated, submitting entries under
two sub-themes: ‘A Day in My Dream Life’ for the 7-10 years age group,
and ‘The Future as I Dream It’ for those aged 11-14 years.
Aligned with
the theme, Axis Bank also launched the ‘AI Dream Generator’, an interactive digital
tool designed to help children bring their dreams to life. From flying cars and
talking animals to building cities on the moon, children can enter their dreams
and choose their favourite medium—art, craft, or literature—to see their
imagination come to life.
The competition will culminate with six national
winners and six national runners-up, who will be awarded ₹1 lakh and ₹50,000
each, respectively. They will also have
the opportunity to attend a special Art and Craft Workshop at Tashkeel, Dubai.
The artwork of these winners will be showcased at the Museum of Art and
Photography (MAP), Bengaluru. Additionally, the top 400 qualifiers will receive
exciting goodies and vouchers from partner brands like Ixigo and American
Tourister.