~ Rewards healthy lifestyles through HealthReturns™ ~
~ Extends insurance beyond claims with OPD,
wellness and income protection benefits ~
Mumbai: Aditya Birla Health
Insurance Co. Ltd. (“ABHICL”), the health insurance arm of Aditya Birla
Capital, today announced the launch of Activ
Yuva, a health-focused insurance plan designed for the evolving
lifestyle and wellness needs of young Indians. As part of the offering, a
comprehensive wellness programme has been introduced that builds on ABHICL’s
HealthReturns™ proposition, rewarding individuals for everyday healthy
behaviours across nutrition, fitness, and recovery.
ABHICL
has been redefining health insurance has health assurance through its
HealthReturns™ model, rewarding healthier living through activities like
walking 10,000 steps or more per day or burning 300 calories in one single exercise
session. Customers with consistent activity levels and a strong Healthy Heart
Score™ can earn up to 100% of their annual premium back.
The new Activ
Yuva plan enhances this
proposition with a broader behaviour-linked rewards programme built on three
pillars: Eat,
Move and Heal which rewards holistic healthy habits beyond physical
activity for customers meeting the minimum Active Dayz™ criteria.
ü Eat: Users
who log any two meals a day for 21 days in a month on the app can unlock a 10%
boost in their monthly HealthReturns™
ü Move: Users
maintaining a monthly average of over 7,500 steps or burning 250 calories can
earn 4 Bonus Active Dayz™ each month
ü Heal: Users
maintaining 7-8 hours of sleep for 21 days in a month can unlock up to a 15%
boost in monthly HealthReturns™.
Commenting on the launch of Activ Yuva, Mr. Mayank Bathwal, Chief Executive
Officer, Aditya Birla Health Insurance Co. Limited said,
“Health insurance must evolve with changing consumer lifestyles and wellness
habits. Younger consumers today actively invest in their wellbeing as part of
their daily lives. This creates a clear opportunity to make insurance more
relevant to how they live.
Over the last decade, we have focused
on supporting customers throughout their health journey, beyond the point of claims.
That experience shows that growth in this category will increasingly come from
staying relevant between claims, not just responding to them. Activ Yuva is
built for this shift, making insurance an active part of everyday life,
throughout the year, and not just during medical emergencies.”
While
consumer attitudes towards health are becoming more proactive and continuous,
insurance is still perceived as a one-time, transactional product with little
role in daily life. Activ Yuva responds to this shift by connecting everyday
health behaviours with tangible benefits, making insurance more relevant,
flexible and engaging for young consumers.