The latest wedding collection is thoughtfully curated for couples
who grow through love, ambition and every moment in between
Mumbai: Modern marriages
today are no longer defined by tradition alone, but by two individuals growing
together through shared dreams, everyday moments and
support for each other’s ambitions. Reflecting
this evolving spirit of relationships, Sonata, India’s largest-selling watch
brand, unveils its new wedding campaign, ‘Grow, Together’, alongside a
thoughtfully curated new wedding watch collection. Moving beyond conventional
portrayals of marriage, the campaign captures the spirit of modern
relationships where couples grow alongside each other — personally,
professionally and emotionally. It
is a fresh and contemporary take on modern relationships and wedding
gifting.
Building
on the emotional equity of Sonata Wedding’s earlier ‘Dream, Together’
narrative, the new campaign expands the conversation beyond the wedding day,
celebrating couples who support each other’s journeys and personal growth. At
the heart of the campaign is the story of celebrated photographer Joseph Radhik and wedding designer Devika
Narain — two individuals who have built distinct identities and successful
careers while growing together as partners. Through multi-episodic digital
storytelling series, the campaign captures real moments of companionship,
resilience and evolution, reflecting how today’s marriages are less about
‘becoming one’ and more about ‘building together.’
“India's wedding market is a dynamic space, constantly evolving with
the aspirations of modern couples," says Pulak Narain – Brand Head, Sonata.
"With 'Grow, together,' we aim to speak to this new generation who view
marriage as a journey of continuous development, where partners empower each
other to achieve individual and shared dreams. Our new wedding collection
beautifully reflects this ethos, offering timepieces that are not just timekeepers but cherished symbols of a journey built
on growth and togetherness."
Complementing
the campaign is Sonata’s new wedding collection that brings together
coordinated pair watches and festive-inspired design sensibilities for modern
wedding celebrations. The collection prominently features elegant gold-toned
silhouettes, multifunction dials, refined metallic straps, and creating
versatile festive aesthetics.
Designed
with a balance of statement styling and versatility, the watches feature
multifunction dials, textured metallic bracelets, sleek round cases and
contemporary dial detailing that transition seamlessly from wedding ceremonies
to everyday wear. While the men’s range leans into bold festive styling with
multifunction green and blue dials, gold finishes and sharp metallic
constructions, the women’s collection brings softer elegance through minimalist
white and champagne dials, slim bracelets and jewellery-inspired silhouettes.
The
coordinated pair watches further extend the idea of togetherness through
complementary designs that mirror each other without being identical —
reflecting the spirit of modern relationships where individuality and
partnership coexist. Crafted as meaningful keepsakes, the collection seamlessly
balances aspiration and accessibility — making it an ideal gifting choice for
couples, families and loved ones during the wedding season.
The
Sonata Wedding Collection is priced between INR 1,495 and INR 4,495, offering
elevated wedding gifting options across price points. It is available across
Sonata stores, Titan World outlets and leading retail channels across India, as
well as online at Sonata Watches.