National : Tanishq, India’s largest jewellery retail brand from the
house of Tata, celebrates the Indian women’s cricket team’s historic ICC
Women’s Cricket World Cup victory. The team has carried the hopes of a nation,
displaying unwavering skill, determination, and courage. Their win is more than a trophy,
it reflects resilience, teamwork, and the limitless potential
of women across
India. By breaking barriers
and inspiring young girls everywhere, they have become
a true symbol of national
pride, sparking admiration and joy across the country.
For decades, Tanishq has reflected the stories
and milestones of women
across India. Since its inception, the brand has stood to empower
and support every woman’s journey.
In that spirit, the brand’s
tribute to the Indian women’s
cricket team takes shape through rings
crafted from gold exchanged by families nationwide, gifted to each player to mark their remarkable win. It’s a meaningful gesture
that connects Indian
households with the women who made the country proud, a piece of India
recrafted for its champions.
Celebrating this
milestone, Ajoy Chawla, CEO Jewellery
Division, Titan Company Limited, said, “The Indian women’s
cricket team has given the country a moment that will be remembered for
generations. Their grit, determination, and the way they carried the hopes of
1.4 billion people is truly extraordinary. These rings from Tanishq are our way
of honouring their spirit, commitment, and achievement — crafted from the
recycled gold that lakhs of customers have exchanged with us. Each ring carries
a piece of the country, just as the team carries the pride of the nation.”
Tanishq’s Gold
Exchange has empowered India to exchange old gold throughout the year bought
from any jeweller, giving families a transparent and trusted way to renew their
jewellery. What began as a service has grown into a nationwide movement, with
customers exchanging more than 1.8 lakh
kilos of gold. Built on the belief that India’s most cherished gold
deserves to shine again, Tanishq continues to make the process more accessible by offering 0% deduction* on the exchange
of old gold across any karat
from any jeweller (as low as 9KT). It’s an invitation to step in, and add
to a movement that helps the nation shine brighter.
The program has transformed how the country values its
gold, and this moment is made possible by the 32 lakh Indians whose
trust and participation lie at the heart of this journey.