Venkateswara
Yadlapalli, Head - R&D, Godrej Consumer Products Ltd (GCPL)
India is home to one of the world’s youngest populations, a
generation stepping into its most intimate and reproductive years. Yet condoms
remain strikingly underused despite their proven benefit of acting as a highly
effective barrier against both unintended pregnancies and sexually transmitted
infections (STIs), including HIV, when used correctly and consistently. Even
today cultural myths and stigma continue to overshadow adoption of condoms in
India despite being an easily accessible, affordable and simple solution for
safer sex and more satisfying relationships. With condom usage in India at just
9.5% and only about 13% of men using them consistently, India ranks #3 globally
in HIV cases.
The 2021 "Condomology Report"—India’s first deep
psychology study on condom usage, reveals why: cultural myths and stigma around
condoms persist despite increased dating app usage and more open conversations
around sex. 64% of men believe condoms reduce pleasure. Most still view them as
‘hook-up gear’ rather than essentials for long-term relationships, while many
women remain unaware of pleasure-focused options.
Myth #1: "Condoms reduce sensation."
Thin condoms deliver skin-to-skin feel that preserves natural
sensation. Dotted and ribbed variants add textured stimulation designed
specifically for her pleasure, making intimacy more satisfying for both
partners. The flavoured range of condoms add to the mood setting. These options
are gaining popularity across India as couples prioritize mutual enjoyment.
Myth #2: "Just for casual flings."
Condoms provide dual protection against unintended pregnancy and
STIs, making them essential for marriages and long-term relationships too. Many
Indian men avoid them in committed partnerships due to lingering taboos, but flavoured
condoms transform routine intimacy into playful, couple-friendly moments.
Myth #3: “Condoms break or slip.”
Modern-day condoms undergo multiple stringent quality checks
during manufacturing. In fact every single condom is electronically tested by
most of the reputed condom manufacturers to ensure integrity before reaching
consumers. Hence, chances of breakage or slippage of condoms is relatively rare
when they are stored properly and used correctly as user usage instructions.
Most issues arise from improper storage, misuse, or lack of lubrication.
Many times, condom breakage can be related to the use of
incompatible lubricants; for instance, oil-based products (e.g., coconut oil,
petroleum jelly, or other oils) should never be used with natural rubber latex
condoms, as they can weaken condoms and reduce their strength.
Hence using well lubricated, 100% electronically tested condoms is
recommended. And if extra lubrication is desired then using a water-based
condom compatible personal lubricant should be considered rather than using any
household items such as coconut oil.
Myth
#5: "Women hate condoms."
Most women appreciate partners
who prioritize mutual pleasure. Dotted and ribbed designs, along with arousal
gels, unlock satisfaction for her while maintaining protection for both.
Myth
#6: "All feel the same."
Nothing could be further from the
truth. Thin condoms maximise sensation for both partners, dotted variants are
designed to enhance her pleasure, ribbed adds extra grip, and flavours bring
variety to every mood and moment. Indian brands like KamaSutra have built
entire ranges around these differences, helping couples choose experiences that
match what they enjoy.
These myths
don't just persist, they cost lives, health and joy. Globally, condom use has
tripled since 1994, transforming relationships and families. India holds back
only because of silence. The fix is simple: talk openly, choose wisely,
prioritize mutual pleasure and protection. When pleasure meets responsibility,
everyone wins; healthier bodies, stronger bonds, brighter futures.