New Delhi : In a major push to
deepen India’s digital skilling ecosystem and accelerate progress toward a
Viksit Bharat, Shri Jayant Chaudhary,
Hon’ble Minister of State (I/C) for Skill Development and Entrepreneurship and
Minister of State for Education, Government of India, launched a nationwide
awareness campaign titled “Badhna Hai
Toh Yahan Judna Hai” on the sidelines of the India AI Impact Summit 2026.
As part of its nationwide outreach, the
campaign brings on board legendary actor Amitabh
Bachchan, whose enduring popularity and wide public appeal are expected to
further strengthen awareness and participation in Skill India Digital Hub (SIDH), India’s integrated digital platform
for skilling, employment, and lifelong learning.
The campaign aims to further expand access to
SIDH, which has already onboarded more than 1.5 crore registered candidates,
emerging as one of the country’s largest unified digital skilling platforms. As
India moves rapidly toward a Viksit Bharat and navigates the transformative impact
of artificial intelligence, automation, and digital innovation, SIDH is
positioned as the central engine enabling citizens to upskill, reskill, and
future-proof their careers.
Speaking at the launch, Shri Jayant Chaudhary said, “India’s
digital strength has been globally recognized through transformative
initiatives such as India Stack, and now the Skill India Digital Hub. These
platforms have expanded access to public services and skill development at an
unprecedented scale. SIDH exemplifies how digital public infrastructure can
power lifelong learning and create real economic opportunity, especially in an
era defined by AI and automation. Through ‘Badhna Hai Toh Yahan Judna Hai’
campaign, we are inviting every Indian to connect with this ecosystem and take
the next step in their growth journey.”
Built as a mobile-first, AI-enabled platform,
SIDH integrates multiple government skilling initiatives, offers
industry-aligned and future-ready courses, and provides personalized
recommendations based on learner interests and career goals. The platform also
features an LMS-enabled central learning hub, digitally verified credentials,
QR-code-enabled personalized digital CVs, Aadhaar-based eKYC registration,
OTP-enabled mobile access, and availability in more than 21 Indian languages,
ensuring inclusion and ease of access at scale.
SIDH caters to a diverse user base — from
students exploring career pathways to graduates entering the workforce, from
working professionals upgrading their skills to aspiring entrepreneurs seeking
structured support. By consolidating fragmented skilling and employment
resources into one platform, SIDH removes barriers of access, information,
language, and credibility, democratizing opportunity at scale.
The “Badhna Hai Toh Yahan Judna Hai” campaign
will be rolled out across digital platforms, social media channels, app
ecosystems, and QR-enabled touchpoints to enable seamless and instant
registration. The campaign visuals highlight India’s diversity — youth, women,
professionals, entrepreneurs, and differently-abled citizens — underscoring the
message that growth and opportunity belong to everyone.
Anchored in the vision of Lifelong Learning for Prosperity — for anyone, anytime, anywhere — SIDH represents the Government’s commitment to building a future-ready workforce and strengthening India’s position as a global skill capital.