·
Children between 7-14 years can participate in the competition, both
online and offline
·
Participants to submit their entries on https://www.axisbanksplash.in/ till
31st
December 2025
·
The six winners and
the six runners-up will be awarded ₹1 lakh and ₹50,000 each, respectively. They
will get an opportunity to attend a special Art and Craft Workshop at Tashkeel,
Dubai
Mumbai : Axis Bank, one of the largest private sector
banks in India, has announced the commencement of SPLASH 2025, the 13th
edition of its annual nationwide competition on art, craft and literature.
Inspired by Axis Bank’s brand philosophy - dil se open, this year’s theme “Dreams”
will encourage young minds to unleash their imagination and creativity.
Participants can register and submit their entries on https://www.axisbanksplash.in/ till 31st
December 2025. The Bank will also host on-ground competitions across select
Axis Bank branches, schools, and Residential Welfare Associations (RWAs). The
initiative aims to engage over 11 lakh participants across India through both
physical and digital platforms.
The participants can submit their entries under two sub-themes: ‘A
Day in My Dream Life’ for the 7-10 years age group and ‘The
Future as I Dream It’ for the 11-14 years age group. A jury of
over 100 domain experts will evaluate the entries, including notable
personalities such as Mr. Savio Mascarenhas, Group Art Director at Amar Chitra
Katha; Dr. Snehal Pinto, Director of Ryan International Group of Institutions;
and Mr. Deepak Patil, Hon. Vice President of The Art Society of India.
Unveiling
the 13th edition, Mr. Anoop Manohar, President & Chief Marketing
Officer, Axis Bank, said, “Splash is more than just a competition; it is a
creative platform that elevates children's spirits and fuels their imagination.
At Axis Bank, we believe in embracing new ideas and nurturing creativity. By
providing children with a stage to express their dreams, we are investing in
the innovators and leaders of the future. Through SPLASH, we encourage children
to envision the world they want to create—a world filled with hope, courage,
and boundless possibilities. This initiative also reflects our commitment to
holistic development, where art and imagination play a crucial role in building
confidence and inspiring innovation.”
In alignment
with the theme, Axis Bank has launched the ‘AI Dream Generator’, an interactive
tool designed to bring children's dreams to life. Whether they dream of flying
cars, talking animals, or building a city on the moon, children can enter their
dreams and choose their favourite medium—art, craft, or literature—to see their
imagination come to life.
The
six winners and the six runners-up will be awarded ₹1 lakh and ₹50,000 each,
respectively. They will get an opportunity to
attend a special Art and Craft Workshop at Tashkeel, Dubai. The artwork of
these winners will be showcased at the Museum of Art and Photography (MAP),
Bengaluru. Additionally, the top 400 qualifiers will receive exciting goodies
and vouchers from partner brands like Ixigo and American Tourister.
Marking a significant
milestone, Axis Bank received over 9 lakh entries and engaged 3,300+
schools nationwide in the previous edition of SPLASH. This initiative
garnered two prestigious recognitions—Best
Integrated Media Campaign at the E4M Indian Digital Marketing Awards and a Bronze
for Creative Excellence at the 14th ACEF Global Customer Engagement
Awards 2025.
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About Axis Bank:
Axis Bank is one of the largest private sector banks in
India. Axis Bank offers the entire spectrum of services to customer segments
covering Large and Mid-Corporates, SME, Agriculture, and Retail Businesses. It
has 5,976 domestic branches (including extension counters) and 13,177 ATMs and
cash recyclers spread across the country as on 30th September 2025. The Bank’s
Axis Virtual Centre is present across eight centres with over ~1,786 Virtual
Relationship Managers as on 30th September 2025. The Axis Group includes Axis
Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital,
A.TReDS Ltd., Freecharge, Axis Pension Fund and Axis Bank Foundation.
For further information on Axis Bank, please refer to the
website: https://www.axisbank.com