Godrej Jersey has unveiled the ‘Godrej
Jersey India Lactograph Findings FY25–26’, a study mapping how milk
consumption patterns, occasions and motivations continue to evolve across the
country. Research conducted across eight key cities, uncovering how milk
integrates into daily routines while adapting to new lifestyle choices.
In North India, milk
maintains its central place in everyday comfort and rituals. A remarkable
84% of north indians rely on tea or coffee as their primary nourishing drink,
reaffirming milk’s irreplaceable role in the hot beverage habit. 81% of
respondents consume milk during breakfast, establishing mornings as the
most consistent consumption moment. Milk remains relevant across the day too, 64%
say they also love milk as an evening snack, making it both a start- and
end-of-day routine. Seasonality plays a clear role, winter sees the highest
flavoured milk consumption (nearly 50%), indicating a strong association
with warmth, comfort and nostalgia.
Zooming out, the study highlights
broader national themes where parents are increasingly mindful of the changing
role of milk in their children’s diets. 54% parents worry that their child’s
growth lags compared to their own childhood, and 64% fear lower bone strength
due to reduced milk intake. At the same time, protein is becoming a
priority, with 62% of parents relying on milk for protein and all-day
energy.
Commenting on the findings
Shantanu Raj-Marketing Head-Godrej Jersey said, “This study clearly
indicates that milk is not leaving the table, it is just changing its glass.
The data reflects both legacy and evolution 67% of Indians still enjoy milk
most often through tea, reinforcing milk’s deep cultural roots, while 44% now
bring milk into their day through protein shakes, signalling a new
fitness-driven ritual. For a brand like Godrej Jersey, this is both a
responsibility and an opportunity. Our ambition is to ensure that consumers
never have to choose between taste, convenience and nutrition.”
Even beyond beverages, dairy
remains a household staple across the country, with dahi (80%), paneer (76%)
and butter (74%) continuing to anchor meals. With the Lactograph FY25–26
findings, Godrej Jersey reinforces its commitment to shaping the future of
dairy through trusted quality, nutrition-forward innovation and products
designed for evolving lifestyles