~Klook
India's new summer campaign follows Farah Khan as she rediscovers a city she
thought she knew, and proves that the best holidays hold room for both the
expected and the unexpected~
~The digital-first campaign begins with a trailer now live on Instagram, ahead of the full brand film release.
Mumbai: Klook India has announced its association with acclaimed filmmaker
and personality Farah Khan for its new summer travel campaign, inviting
Indian travellers to rediscover familiar destinations through fresh, unexpected
experiences.
Joining Klook's world of joy and discovery, Farah Khan returns to
Singapore, a destination she has visited before but, as the video playfully
reveals, never quite like this. She is accompanied by Dilip — her personal chef
and trusted companion in all things adventurous, for whom the city is entirely
new. It is a pairing that works precisely because of the contrast: Farah, the
seasoned traveller who arrives with assumptions; and Dilip, who arrives with
none.
The campaign taps into a travel truth that many Indian travellers will
recognise. Even when visiting much-loved destinations, holidays often follow
the same familiar routes, recommendations, and itineraries. With this campaign,
Klook encourages travellers to look beyond the obvious and make room for
experiences that are planned, spontaneous, iconic, local, expected, and
unexpected - all in one place.
The digital-first campaign opens with a trailer now live on Klook India’s Instagram handle, offering a first glimpse into Farah
Khan’s upcoming travel story, accompanied by her trusted chef Dilip. This will
be followed by three short-form episodes, each capturing their travels through
Singapore, with the full brand film to be released early May across Klook
India’s Instagram and YouTube handles.
As Asia’s leading travel experiences platform, Klook enables
travellers to book a wide range of experiences before and during their trips,
making it easier to discover more of a destination — whether it is a popular
attraction, a local hidden gem, a last-minute plan, or something entirely new.
"Indian travellers today are more informed and more inspired than
ever, yet most holidays still end up looking remarkably similar. The algorithm
recommends, the crowd follows, and the holiday becomes a copy of someone else's
experience. We believe the most rewarding journeys begin where the top-ten list
ends, and this campaign is our invitation to every traveller to trust their own
curiosity," says Shivam Tyagi,
Marketing Lead, Klook India & Middle East.
Tyagi adds,
"Farah brings the eye of someone who has seen the world and still finds
wonder in it; and Dilip, the unbridled excitement of someone experiencing it
all for the very first time. Together, they capture exactly what Klook stands
for: no matter where you are on your travel journey, there is always something
new, something unexpected, something that makes you feel alive. This campaign
is for every traveller who has ever come home thinking - I wish I'd done more
of that."
The Indian Traveller Has Moved On. Has Your Holiday?
Klook’s latest Travel Pulse Study reveals that the way Indian
travellers approach their holidays is shifting. Travellers are increasingly
open to discovering activities while already at the destination, making
spontaneous decisions on the go, and seeking local recommendations after they
arrive.
Nearly 2 in 5 Indian travellers actively seek out lesser-known
alternatives in addition to popular tourist spots regularly, with Gen Z leading
the way. Nearly 1 in 2 Millennial travellers say they would rather spend longer
in fewer places in order to truly connect with local culture.
These are travellers who have done the landmarks and are now asking
what else a destination has to offer. Klook, with its breadth of planned
highlights, hidden local gems, spontaneous bookings, and in-trip discoveries,
is built to help travellers answer that question.
With the summer campaign now live, Klook India invites travellers to
look again at the destinations they think they know — and discover how much
more there is to experience.