Mumbai: Catering to the growing demand for
mobile-first, short serialised content, Vi Movies & TV, the content
aggregator platform from leading telco Vi, today announced its foray into
the Microdrama category. Microdramas
will be available on Vi Movies & TV for the first time in partnership with Bullet
Microdrama App and can be accessed via the Vi Movies & TV App.
Microdramas are rapidly gaining popularity among India’s
smartphone-first audiences. According to industry reports, India accounted for
11% global downloads of Microdrama platforms in Q1 2025 reaching 35 million.
The microdrama market in India is poised for exponential growth, projected to
reach $1.5 billion by 2026 and $4.5 billion by 2030. The growth will be driven
by rising adoption in Tier II and Tier III markets, younger audiences, and
evolving content consumption habits. With daily watch time of around 40-90
minutes with completion rate exceeding 90 percent, the category demonstrates
strong engagement.
This launch
also reinforces Vi’s focus on strengthening its free content portfolio.
With this, Vi Movies & TV subscribers can stream a mix of free, and premium
content from 20+ OTT Platforms including JioHotstar, SonyLIV, ZEE5, Amazon MX
Player, and many more along with 400+ live TV channels, under one platform
without the hassle of maintaining multiple subscriptions.
The microdrama catalogue on Vi Movies & TV will feature a
diverse and multilingual mix of titles across genres such as romance, drama,
thriller, and comedy. The line-up includes Rickshaw Romeo (Hindi &
English), AutoRaja (Telugu, Kannada, Hindi & English), Lady Boss (Tamil,
Telugu, Malayalam & English), Comedy Couple (Hindi), and Sweet 16
(Bengali), among others, catering to a wide range of regional and language
preferences.
With this launch, Vi continues to strengthen its position as a
content aggregator, offering a wide range of entertainment formats through a
single platform, while staying aligned with evolving consumer preferences.