Pune: Mother’s Recipe, the legacy homegrown brand trusted by Indian
families for generations, has highlighted its Aloo Papad and Sabudana (Sago)
Papad for the fasting season in March, keeping in mind the satvik food
preferences followed by many households during Chaitra Navratri and key
Ekadashi fasts. Made with potato and sabudana and seasoned with sendha namak,
these papads fit well into vrat meal routines.
March is a period when many families
observe fasts across multiple occasions. Chaitra Navratri is widely observed
across the country, and in 2026 it starts from 19 March to 26 March. A lot of families also observe fasts on Papamochani
Ekadashi on 15 March and Kamada Ekadashi on 29 March. Food choices during these
days are shaped by tradition and personal discipline. Many families avoid onion
and garlic and rely on familiar ingredients that feel light and suitable for
upvas. In this context, products that align with these preferences while
offering convenience become a natural part of the shopping basket for the
season.
Ms. Sanjana Desai, Executive Director of
Mother’s Recipe, said, “The fasting season during Navratri holds deep
cultural meaning for many families and food becomes part of that rhythm. Aloo
papad and Sabudana (Sago) Papad are prepared with ingredients that suit fasting
preferences. It is made with care so families can enjoy familiar taste while
staying aligned with what they choose to eat during this period.”
Aloo and sabudana are two ingredients that
are widely used in fasting kitchens across regions. Sabudana is a staple for
upvas meals, while potato is a common comfort ingredient. In a papad format, it
is easy to store, quick to prepare and simple to pair with curd, vrat friendly
chutneys or meals such as sabudana khichdi and farali patties, based on
regional preferences.
The products are available at an MRP of ₹34
for 70g pack. These are available across key markets including Maharashtra and
North India. Consumers can find it at retail stores such as D Mart and Reliance
and on online platforms including Blinkit, Zepto and Big Basket. Seasonal
offers are available for retailers and consumers during the fasting season.