- Developed to match the
evolving needs of progressive farmers seeking performance with a premium
visual and functional appeal
- Offering superior
structural integrity and enhanced durability, Mahindra’s new Rotavator
series will be offered in
the Heavy rotavator category
- Will
offer limited-edition Mahindra Rotavators in tricolour-inspired hues
Bhopal : Mahindra & Mahindra
India’s No.1 tractor company and among the largest farm machinery and rotavator makers in India has announced the
launch of its new Mahindra Rotavator series in Madhya Pradesh. Featuring a
bold new look and characterized by a wider mast design, the new
Mahindra Rotavator series ensures heavy duty performance and a robust overall
appearance. The new rotavator series will be available under the Heavy Duty
rotavator category – Mahavator & Mahavator HD
– spanning 4 to 9 feet.
Developed
based on comprehensive market analysis and feedback from farmers, Mahindra’s
new Rotavator series delivers superior structural integrity and enhanced
durability. The new range offers greater functional impact to take on
heavy duty tillage operations and wear and tear, with improved stability and
handling, while also ensuring long-term reliability on tough and uneven farm
surfaces commonly found in India.
Commenting
on the new look rotavator series, Dr. Anusha Kothandaraman, Vice President
& Head – International Operations & Business Head – Farm Machinery -
Mahindra Farm Equipment Business explains, “Farm mechanization is crucial to farm
productivity and rotavators play a crucial role in efficiently preparing
farmlands. At Mahindra our newly designed rotavators are developed to further
deliver superior performance, while also elevating a farmer’s sense
of ownership of the farm equipment that
support their livelihood beyond tractors. Offered initially in the 4 to 9 feet category, the new look rotavators will reach
farmers through a phased rollout across Mahindra's extensive dealer network in Madhya
Pradesh.”
While
the newly designed rotavator range will
replace Mahindra’s current rotavator models, Mahindra
will continue to offer its existing
model line-up giving customers a complete
portfolio that addresses diverse farming preferences and operational
requirements.
To celebrate the spirit of our nation, Mahindra
also introduced a limited-edition Mahindra Rotavators in tricolour-inspired hues—Metallic
Orange, Everest White and Metallic Green. Available in Mahavator HD, Supervator and
Gyrovator ZLX+ variants, this edition stands as a tribute to the strength and
resilience of India’s farming community.
Mahindra also offers an ‘Intelligent Rotavator’ – a
patented innovation under the brand name Tez-e. With Bluetooth technology integrated
into the rotavator, the intelligent rotavator transmits real time information
from the farm seamlessly onto a mobile application. This is where cutting-edge
technology meets the age-old tradition of tilling, redefining precision
farming.
Mahindra
is among the largest rotavator manufacturers in the country, with the company’s
extensive rotavator range designed and tested to world-class standards, with
the company working closely with farmers to ensure optimum performance and
reliability for varied farming condition across India and the world. MADE IN
INDIA, Mahindra rotavators are manufactured at a dedicated manufacturing
unit in Nabha, Punjab and Zaheerabad, Telangana.