~Targets ₹ 150 Cr revenue in mattress category by
FY29 ~
Mumbai : Interio by Godrej, the furniture brand of
Godrej Enterprises Group, plans to expand its mattress category as demand for
sleep and wellness products grows across Indian households. As part of this
strategy, the company will appoint 25 new mattress distributors and expand to 300+
retailers across India, strengthening its reach across major metros as well as
emerging Tier-II and Tier-III markets.
Dev Sarkar, Senior Vice President and Head of
Consumer Business, Interio by Godrej said, “India’s
mattress market is evolving as consumers become more conscious of the role
sleep plays in overall health. Urbanisation, rising incomes and improving
housing conditions are influencing how people invest in their homes, including
their sleep environment. Consumers today are looking for mattresses that
support posture, improve comfort and address issues such as back pain and
pressure relief. At Interio, we are expanding our portfolio to address these
changing expectations. Our mattresses are designed to support different sleep
preferences, from pressure-relieving foam and pocket spring cores to breathable
mesh layers. We are also strengthening our distribution network so that
consumers across markets have easier access to these solutions.”
India’s mattress market,
currently valued at USD 2.40 billion, is projected to reach USD 3.89 billion by
2031, growing at a CAGR of 8.60%. Foam and memory foam mattresses account for
over 52% of the market, while hybrid mattresses are emerging as one of the
fastest-growing segments. Demand for orthopaedic mattresses is also rising as
consumers increasingly prioritise spinal alignment and pressure relief.
Foam and memory foam
mattresses account for over 52% of the market, while hybrid mattresses are
emerging as one of the fastest-growing segments. The orthopaedic mattress
segment alone reached USD 98.06 million in 2024 and is expected to grow at a
CAGR of 25.80% between 2025 and 2033, reflecting increasing consumer awareness
about musculoskeletal health and sleep quality.
To address these evolving
needs, Interio is strengthening the mattress portfolio with new offerings
across orthopaedic, foam and spring segments. The expanded range includes the
Orthomatic series designed for firm back support, featuring variants such as
Orthomatic Premium, Orthomatic Super and Orthomatic Max, built with bonded foam
and support foam layers for durability and posture support. The portfolio also
includes the Sleepsy mattress, a bonded foam option designed for consumers
seeking firm orthopaedic comfort at accessible price points. In the premium
segment, the Sleep Grande mattress features a seven-zone pocket spring system
that provides differentiated support for key body areas to maintain natural
spinal alignment during sleep
In FY27, Interio plans to
emphasis on the premium mattress range, comprising the Foam Mattresses, Spring
Mattresses and Ortho Mattresses collections, while expanding its omnichannel
presence across Tier-I and Tier-II cities to capture India’s expanding
aspirational consumer base. The company currently operates 50 company outlets,
600+ dealer outlets and 1000+ retailers, making sleep solutions more accessible
across urban and emerging markets.