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Strategic
collaboration to digitally power nationwide rooftop solar, EV charging, and intelligent
energy management businesses
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Enabling
seamless partner and customer journeys while empowering teams to scale green
energy capacity with speed and precision
Tata
Power, one of India’s
largest vertically integrated power companies, today announced its
collaboration with Salesforce,
the world’s #1 AI CRM*, to digitally transform its
rapidly expanding rooftop solar (RTS), EV charging, and smart home solutions
businesses. The collaboration reinforces Tata Power’s long-term clean energy
roadmap aligned with India’s net-zero ambitions by establishing a secure,
intelligent, and fully integrated clean energy ecosystem powered by AI,
automation, and data-driven insights. The platform will enable scalable growth,
deeper partner and customer engagement, and operational excellence across the
renewable energy value chain.
As part of this transformation, Tata Power has deployed Agentforce Sales,
Agentforce Service, and Agentforce
Marketing across its
renewable energy subsidiary, Tata Power
Renewable Energy Limited
(TPREL). The Salesforce platform powers intelligent, AI-enabled workflows that
enhance visibility, accelerate decision-making, and create seamless omnichannel
experiences—driving efficiency, agility, and service leadership at scale.
Agentforce
Sales and Agentforce
Service form the
foundation of Tata Power’s best-in-class omnichannel engagement model.
Salesforce serves as a strategic digital backbone for Tata Power’s high-growth
renewable energy businesses. The platform enables end-to-end digitisation of
partners and customer journeys, delivering streamlined lead management,
inventory visibility, process automation, and real-time performance tracking.
This ensures enhanced transparency, operational efficiency, and a superior
customer experience across touchpoints.
Additionally, Tata Power has developed a proprietary deep
learning and agentic intelligence layer built on top of Salesforce to enable a
zero-touch quality and safety validation process. This digital capability
facilitates instant on-site verification and automated warranty generation,
reinforcing Tata Power’s commitment to quality assurance and delivery
excellence under its Solaroof offerings.
Driven by strong policy momentum under the Pradhan Mantri
Surya Ghar Yojana,
Tata Power’s residential rooftop solar segment has delivered over 200% growth
across the past two financial years. Overall, the Company’s solar portfolio has
achieved a fivefold increase in revenues between FY2020 and FY2025, reflecting
accelerated market adoption, digital-led execution excellence, and expanding
customer trust across segments.
Looking ahead, Tata Power and Salesforce will collaborate to
co-innovate high-impact, agentic AI-led workflows designed to transform
omnichannel customer and partner contact centre operations - driving faster
resolution, proactive service, and predictive engagement.
Dr
Praveer Sinha, CEO and MD Tata Power said, “Tata Power is leading India’s green energy transition by
scaling rooftop solar nationwide, expanding EV charging infrastructure, and
advancing intelligent energy management solutions. As we accelerate this
growth, digital capability is a critical enabler of scale, speed, and customer
trust. Leveraging Salesforce’s AI-powered platform, we are transforming
customer and partner journeys with greater transparency and agility, while
strengthening operational excellence. Together, we are building a future-ready
clean energy ecosystem that advances India’s net-zero ambitions.”
Arundhati
Bhattacharya, President & CEO at Salesforce - South Asia,
said, "The path to a sustainable future is being paved by visionary
enterprises that are embedding intelligence, agility, and customer-centricity
into the core of their operations. Tata Power’s digital-first approach to
accelerating India’s green energy mission exemplifies how technology can be a
powerful catalyst for national transformation. At Salesforce, we are proud to
partner with Tata Power in building a future-ready energy ecosystem—one that
harnesses the power of data, AI, and automation to drive scalable impact,
inclusive growth, and long-term climate resilience.”