Aludecor one of the country’s leading façade products manufacturers,
has announced the launch of a voluntary, free, open-to-all material testing
initiative in the aluminium composite panel (ACP) industry, the largest such
programme in the B2B space, reaffirming its long-standing commitment to promoting
the use of the right materials for the right applications. The initiative is
aimed at strengthening material transparency, improving on-site accountability,
and addressing industry-wide concerns around fire safety and product
performance, all of which are critical to the growth of the industry and the
community of fabricators, architects, and builders. ACP is widely used for
cladding the facades and interiors of commercial, healthcare, hospitality, and residential
buildings.
The campaign
holds particular significance for tier 2 cities in north India, a key and
high-growth ACP market, where Aludecor has maintained strong, long-term
relationships with fabricators across residential, commercial and
infrastructure projects. As the market expands and project complexity
increases, the company sees transparent material testing as a critical enabler
for protecting fabricator, architect and builder interests and ensuring
safer built environments.
“Fabricators
play a critical role in the ACP value chain, and it is essential that they are
supported with credible, transparent testing mechanisms. When a product fails,
they are the first to face blame. At the same time, it’s a big pain point for
architects and builders as well. With repeated fire incidents, testing and
traceability have become an industry concern, not a brand issue,” said Saurav
Kabra, Director – Sales, Aludecor Lamination Pvt. Ltd. “By opening our
NABL-accredited in-house FR testing facilities to the entire ACP industry, free
of cost and in a brand-blind manner, we are encouraging informed, responsible
material choices. This initiative is about protecting reputations, reducing
risk, and ultimately saving lives.”
As part of the
initiative, Aludecor has opened its fully equipped in-house R&D centre
housing the only NABL-accredited reaction-to-fire testing facilities by an ACP
manufacturer, to all ACP brands at no cost. Samples are to be collected
directly from supplied-at-site materials, ensuring alignment between tested
products and installed materials. All testing is conducted in a brand-blind
and anonymised format, with no disclosure of brand, customer or project
details to the testing team, ensuring complete neutrality and credibility.
The initiative
builds on Aludecor’s established quality framework, under which its ACPs are
validated through a comprehensive matrix of over 205 mandatory quality and
performance tests covering durability, colour stability, fire resistance
and long-term structural integrity. By extending access to its testing infrastructure,
the company is positioning testing as a shared industry responsibility
rather than a brand-led exercise.
Over the past 12+
years, Aludecor has undertaken pan-India knowledge development and skill
enhancement programmes, benefitting over 3 lakh fabricators. This
initiative is a natural progression of that engagement, inviting fabricators in
Lucknow and across the country to participate in a transparent, voluntary
testing movement focused on safety, credibility and long-term industry
value.