Gurugram:
Honda Motorcycle & Scooter India (HMSI) carried out a
series of awareness focused initiatives across the country, working closely
with its dealer network and local stakeholders to encourage safe road behavior
and greater understanding of traffic network norms. Across the month, road
safety awareness activities were conducted in multiple cities nationwide,
reaching more than 30000 participations.
As
part of its National Road Safety Month initiatives, HMSI also launched its Jaipur
Ideal Road Safety Project demonstrating its focus towards safer and more
responsible mobility. The project follows a holistic approach by integrating
Education, Enforcement, Engineering and Emergency Response into daily community
life through collaboration with schools, traffic police, local authorities and
citizens. It focuses on awareness and training, improved road infrastructure,
strict compliance in identified zones and analysis of critical locations.
Through stronger first responder readiness, the initiative aims to reduce
accidents and save lives while building a more responsible, prepared and safety
conscious community that can serve as a model for cities across India.
All
the awareness programs including the road safety rally, summit, helmet
distribution, monthly road safety campaigns and other engagement activities,
focused on practical learning around traffic rules, rider responsibility and
the importance of protective riding practices. The aim was to extend road
safety messaging at the local level, enabling wider community participation.
There were discussions around riding behavior and awareness of traffic rules,
with an emphasis on stricter adherence to traffic regulations.
HMSI
also conducted Women’s road safety rally to encourage confidence and
preparedness among women riders. They were also provided helmets to underline
the importance of personal safety while riding. National Road Safety Month
forms a key part of HMSI’s ongoing road safety initiatives. The company also conducts
regular awareness programs every month, along with regular engagements at
Traffic Training Parks (TTPs) and Safety Driving Education Centres (SDECs) ensuring
that road safety education remains a continuous effort, rather than a one-time
engagement.
Through
these collective initiatives, HMSI continues to work alongside its partners
towards safer roads for riders, pedestrians and communities across India. Guided by its global safety slogan, Safety for
Everyone, Honda remains committed to creating a future where mobility
and safety go hand in hand. Through education and early sensitization, the
company continues to build road safety awareness from a young age, encouraging
a generational shift where safe practices become second nature. In 2021, Honda
announced its global vision for 2050 to achieve zero traffic collision
fatalities involving Honda motorcycles and automobiles, and in India, HMSI
is working in alignment with this vision as well as the Government of
India’s goal of reducing road accident fatalities by 50 percent by 2030.
Honda
Motorcycle & Scooter India’s CSR commitment towards Road Safety:
In 2021,
Honda announced its global vision statement for the year 2050 where it
will strive for zero traffic collision fatalities involving Honda
motorcycles and automobiles. In India HMSI is working in line with this
vision and the Government of India direction of reducing fatalities to half by
2030.
One critical aspect of achieving this goal is developing
a positive mindset towards road safety in our children by the year 2030 and
continuing to educate them thereafter. Road safety education at schools and
colleges is not only to create awareness but to introduce a safety culture in
young minds and transform them to be the road safety ambassadors. It empowers
future generations to become responsible and significantly contribute to a
safer society.
HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety
awareness to all sections of society with unique ideas catering to each segment
from school kids to corporates and society at large.
HMSI’s set of skilled safety instructors conduct daily
programs at our 10 adopted traffic training parks (TTP) across India and 6
Safety Driving Education Centers (SDEC) to make road safety education
accessible to every part of society, and the initiative has already reached
over 10 million Indians. HMSI’s National Road Safety Awareness program
made learning fun yet scientific through:
SCIENTIFICALLY
DEVISED LEARNING MODULE: Honda’s
skilled instructors set the foundation with theory sessions on road signs & markings, driver’s
duties on road, riding gear & posture explanation and safe riding
etiquettes.
1. PRACTICAL LEARNING: A special training activity on Honda’s virtual
riding simulator was executed for all to experience over 100 possible dangers
on road before actual riding.
2. INTERACTIVE SESSION: Participants were given danger prediction training
known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity
to danger and ensures safe driving behaviour on roads.
3. EXISTING DRIVERS HONING RIDING SKILLS:
Students & school staff members who are already existing riders tested
& honed their riding skills through slow riding activities and riding on
narrow planks.
HMSI also
recently launched its innovative digital road safety learning platform, E-Gurukul,
this
E-Gurukul platform offers training modules tailored for
three specific age groups from 5 years till 18 years ensuring a comprehensive
approach towards road safety. Currently the modules are available in multiple
languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and
English—to ensure inclusivity and regional relevance and E-Gurukul can
be accessed at egurukul.honda.hmsi.in.
The platform supports live streaming or downloading, and multilingual modules
to ensure accessibility across diverse regions. The launch of E-Gurukul is
part of HMSI’s ongoing efforts to empower children, educators, and dealers to
champion safe road practices. The initiative will expand to cover
schools in every state, promoting road safety education tailored to different
age groups. Any school interested in accessing this information can
contact Safety.riding@honda.hmsi.in.