Godrej Agrovet Marked World Pulses Day with Focused Farmer Outreach

Mumbai : Pulses play a critical role in India’s nutritional security, soil health, and rural livelihoods. However, pulse farmers continue to face productivity challenges due to climatic conditions, fragmented landholdings, persistent pest and disease pressures, and limited access to quality seeds, underscoring the need for stronger on-ground support.

To address these challenges, on World Pulses Day, Godrej Agrovet Limited’s Crop Protection Business undertook a farmer outreach initiative, aimed at reaching over five lakh pulse farmers. The initiative conducted structured training programmes on Good Agricultural Practices (GAP), focusing on enabling informed decision-making at the farm level to support sustainable pulse cultivation.

The training sessions covered key pulse crops such as red gram, chana, and green gram, addressing crop-specific agronomic challenges observed across geographies. Farmers were engaged on practical aspects including the influence of soil and weather conditions on crop performance, fundamentals of crop physiology, recommended farming practices, and management of major pest challenges commonly faced during the season.

Commenting on the initiative, Rajavelu NK, CEO – Crop Protection Business, Godrej Agrovet Limited, said: “Improving pulse productivity requires timely access to agronomic knowledge at scale. Strengthening farmers’ understanding of soil quality, crop physiology, and pest dynamics can help them take timely and informed decisions, particularly amidst continuously evolving agricultural conditions.”

Through this World Pulses Day initiative, Godrej Agrovet engaged closely with Indian farmers to support capacity-building and promote sustainable crop management practices, contributing to a more resilient pulses ecosystem in the country.