From festive celebrations and weddings to everyday
style statements, sparkle has long been woven into India's cultural fabric,
whether it's dressing up for an occasion, layering jewellery for brunch with
friends or adding that finishing touch before stepping out.
Building on this enduring love for a little extra
bling, Mia by Tanishq, one of India's leading fine jewellery brands, today
announced the Big Bling Fest, its biggest celebration of the season and the
start of an exciting new chapter for the brand.
Conceived as an annual celebration of India's love for
bling, the Big Bling Fest runs from 16th July to 2nd August 2026, pairing Mia's
latest contemporary collections with standout offers that make everyday sparkle
even more rewarding.
Through the fest, customers can enjoy up to 100% off
on making charges of diamond jewellery and up to 30% off* on silver jewellery,
making it an ideal moment to refresh an everyday jewellery wardrobe, mark a
special occasion or find the perfect gift, with attractive gifting options
starting at ₹4,999.
Mia's fine
jewellery is crafted across 9KT, 14KT and 18KT gold, offering the right balance
of lightweight everyday wear and timeless value. The range spans earrings, finger rings, bracelets, necklaces and
pendants designed to mix, match and layer effortlessly across looks.
Complementing this is an exquisite range of silver jewellery, bringing Mia's
signature modern design to a more accessible, everyday-ready collection.
Speaking on the festival, Mr. Ajay Maurya, Head of
Marketing and Category, Mia by Tanishq, said: "Diamonds have always
been a favourite among young women, but for the longest time, studded jewellery
was saved for special occasions. At Mia by Tanishq, we believe our modern,
stylish studded jewellery is designed to fit effortlessly into everyday looks.
With the Big Bling Fest, we're celebrating this love for everyday diamonds by
giving our customers the perfect opportunity to refresh their jewellery
wardrobe with pieces they can mix, match and wear every day with
confidence."
The fest showcases Mia's latest collections
across rings, earrings, bracelets, necklaces, pendants and more, crafted in
gold and adorned with natural diamonds and gemstones. Customers can explore the
Sunkissed Collection, inspired by golden-hour sunlight and featuring lightweight 9KT and 14KT gold designs with vibrant coloured
gemstones and innovative photochromatic enamel; the Manifest Collection,
which reimagines regal Indian motifs through contemporary festive jewellery;
and the Bee My Valentine Collection, inspired by bees and honeycombs,
offering thoughtfully crafted everyday fine jewellery that celebrates love
through versatile, modern designs.
Alongside
these, Mia offers a wide selection of everyday essentials designed for modern
lifestyles.
The
Big Bling Fest will be available across Mia by Tanishq stores nationwide from
16th July to 2nd August 2026.