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Featuring
Abhay Deol as part of the campaign, the fragrance brings alive the spirit of “a
summer that stays with you.”
Mumbai: Building on the success
of its much-loved Amalfi collection launched in 2019, SKINN Fine Fragrances
from the House of Titan introduces Amalfi Riviera, a new unisex Eau de Parfum,
designed to capture the essence of sun-soaked coastal escapes.
Marking
the brand’s foray into unisex, gender-neutral fragrances, Amalfi Riviera
captures the feeling of summer that stays with you. Inspired by the Sunlit
coastlines, citrus and sea salt breeze, and the quiet rhythm of ocean waves,
Amalfi Riviera
brings to life the feeling of a perfect summer holiday.
The
launch taps into a growing consumer preference for versatile fragrances suited
for warm climates and modern lifestyles.
Part
of the campaign, Abhay Deol features in a film set against a coastal backdrop,
capturing summer scenes. Known for his effortless charm, Abhay embodies the
spirit of Amalfi Riviera
- free-spirited, modern, and understated confidence.
The
campaign film reflects this mood through unhurried, intimate storytelling, with
the idea of “those long summer days on the Amalfi coast” becoming a subtle
invitation to escape and slow down. The fragrance has been crafted by perfumer
Santosh Shinde, known for his nuanced and evocative creations. With Amalfi Riviera,
he brings together vibrant, refreshing notes that mirror the invigorating
spirit of coastal summers, while maintaining the sophistication that SKINN
fragrances are known for.
Speaking
about the launch, Manish Gupta, CEO – Fragrance & Accessories Division,
Titan Company Limited, said “Amalfi Riviera is a
natural evolution of our Amalfi line. With this launch, we are not only
extending a successful franchise but also responding to a clear shift in
consumer preference towards fresher, more expressive, and unisex fragrances.
The fragrance introduces a more contemporary citrus–marine olfactive. Amalfi
Riviera is our interpretation of a modern summer, fresh, inclusive, and full of
possibilities.”
The fragrance is dermatologically tested, IFRA
compliant, and adheres to EU safety standards. Priced at INR 3,095 for 90 ml,
Amalfi Riviera is available on the brand website, SKINN kiosks across India,
Titan World stores, Shoppers Stop and Lifestyle stores, and leading e-commerce
platforms.