~Positioning Godrej Home Lockers as the True “Dhurandhar” in
Modern Home Security
Mumbai : The Security
Solutions Business of Godrej Enterprises Group, one of India’s most trusted
names in home safety, has collaborated with the much-anticipated film Dhurandhar:
The Revenge, featuring Ranveer Singh, to create a compelling co-branded
digital byte that reimagines strength and reliability in the context of home
security.
Leveraging
the film’s powerful narrative and the persona of its lead, the campaign
positions Godrej home lockers as the true “Dhurandhar”, a dependable guardian
that protects what matters most. This strategic association reflects the
brand’s continued effort to stay culturally relevant while reinforcing its core
promise of trust, strength, and innovation in home security.
As
part of the collaboration, a co-branded video featuring Ranveer Singh has been
launched across digital platforms, blending cinematic storytelling with a
strong product narrative to highlight the robustness and reliability of Godrej
home lockers. The campaign is being amplified through a comprehensive
digital-first media strategy, spanning YouTube, Connected TV, and Meta
platforms.
Video
Byte: https://youtu.be/fjqi7uhvns4?si=OKtZE6W4hlcZE567
Speaking
on the collaboration, Pushkar Gokhale,
Business Head, Security Solutions Business of Godrej Enterprises Group,
said, “Dhurandhar: The Revenge as a concept represents strength,
resilience, and dependability; values
that are deeply embedded in our brand ethos. By collaborating with a cultural
moment led by a dynamic personality like Ranveer Singh, we can bring alive the
idea that true strength lies in securing what matters most. Our home lockers
are designed to be that unwavering protector for Indian households.”
In
today’s evolving security landscape, where consumers are increasingly
prioritizing both physical and digital safety, the Security Solutions Business
of Godrej Enterprises Group continues to innovate with a wide range of advanced
home lockers that combine cutting-edge technology with the legacy of trust
built over decades.