The MoU marks a
significant step towards strengthening India's organised pre-owned commercial
vehicle market through technology, transparency, and nationwide reach.
Chennai: Shriram Automall
India Limited (SAMIL), India's Largest Phygital Marketplace for Pre-owned
Vehicles, Equipment, and Other Assets has entered into a strategic partnership
with Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s
leading commercial vehicle manufacturers, through the signing of a Memorandum
of Understanding (MoU). The collaboration aims to create a structured,
transparent, and efficient marketplace for certified pre-owned Ashok Leyland
commercial vehicles, making quality mobility solutions more accessible to
customers across the country.
India's commercial vehicle
industry continues to evolve rapidly, driven by growing logistics demand,
infrastructure expansion, and the increasing need for cost-effective fleet
solutions. As businesses and transport operators seek dependable pre-owned vehicles
without compromising on quality and reliability, this partnership brings
together Ashok Leyland's trusted product legacy and SAMIL's extensive
nationwide auction and remarketing ecosystem to address these evolving customer
needs.
Commenting on the partnership, Mr.
Sameer Malhotra, Director & CEO, SAMIL, said, "At SAMIL, our vision
has always been to build an organised and trusted marketplace for pre-owned
vehicles, equipment, and other assets in India. Partnering with Ashok Leyland
marks another significant milestone in that journey. Ashok Leyland has earned
the trust of millions through its quality, durability, and innovation, and we
are proud to collaborate with such an iconic brand. Together, we aim to create
greater value for customers by providing a transparent, efficient, and reliable
platform that simplifies the buying and selling of pre-owned commercial
vehicles across the country."
Mr. Viplav Shah, Head -LCV, Ashok
Leyland said, “We are delighted to partner with Shriram Automall to strengthen
our presence in the pre-owned commercial vehicle market. As we continue our
journey towards becoming a comprehensive mobility solutions provider, this
collaboration marks an important step in expanding our footprint across the
entire commercial vehicle lifecycle. By combining Ashok Leyland's deep
expertise in the commercial vehicle industry with Shriram Automall's strong
network and customer base in the used vehicle segment, we aim to create greater
value and a seamless ownership experience for customers.”
Through this association, Ashok
Leyland customers and channel partners will gain access to SAMIL's robust
phygital marketplace, enabling seamless disposal and acquisition of pre-owned
commercial vehicles. The partnership will offer greater transparency, wider
market reach, competitive price discovery, and a trusted buying and selling
experience for fleet owners, transporters, dealers, and individual buyers
alike.
The partnership reinforces the
shared commitment of both organisations towards promoting an organised
pre-owned commercial vehicle market that benefits customers, dealers,
financiers, and the overall transport ecosystem. By leveraging technology,
nationwide reach, and industry expertise, SAMIL and Ashok Leyland will work
together to enhance trust, improve asset lifecycle management, and create
greater opportunities within India's rapidly expanding commercial vehicle
sector.