Mumbai : Malabar
Gold & Diamonds, the world’s 5th largest jewellery retailer and one of the
most trusted jewellery brands globally, continues to strengthen its position as
a responsible jeweller through customer-centric policies focused on
transparency, purity assurance, fair pricing, and long-term customer value.
Over the years, Malabar Gold
& Diamonds has consistently introduced structured practices aimed at
improving transparency and standardisation within the jewellery retail sector.
One of the most significant among these was the introduction of the “One India
One Gold Rate” policy, which standardised gold pricing for customers across the
country.
While bank rates and
taxation structures for gold remain uniform nationally, gold prices charged to
consumers historically varied across markets and retailers. Malabar Gold &
Diamonds addressed this inconsistency by implementing a transparent and uniform
gold pricing mechanism across India, becoming one of the first jewellery
retailers to institutionalise price standardisation at a national level. The
initiative has since contributed towards greater pricing awareness and
consistency within the sector.
The brand also follows
proportional pricing practices for 18KT gold jewellery based on prevailing 22KT
gold rates, ensuring customers pay only for the actual gold value corresponding
to the purity purchased. While pricing disparities for 18KT jewellery continue
to exist across parts of the market, Malabar Gold & Diamonds maintains a
transparent pricing framework aligned to purity-based valuation.
Commenting on the evolving
preferences of younger consumers, M. P.
Ahammad, Chairman, Malabar Group said, “Lightweight and 18KT jewellery
categories are witnessing strong demand among younger consumers seeking
contemporary designs and everyday wear options. At Malabar Gold & Diamonds,
our focus is to ensure customers receive transparent and purity-linked pricing
while accessing the latest jewellery designs backed by trust and quality
assurance. Customers purchasing jewellery should always have complete clarity
regarding the value and purity of the product they are buying.”
As a responsible jewellery
retailer, Malabar Gold & Diamonds continues to place significant emphasis
on purity assurance and compliance standards. Since the implementation of BIS
Hallmarking in India, the company has consistently retailed fully hallmarked
jewellery across its showroom network. Following the introduction of HUID-based
hallmarking norms, the brand transitioned to selling only HUID-certified
jewellery across all showrooms in India.
Transparent buyback
assurance remains another important differentiator for the brand. Malabar Gold
& Diamonds offers structured and customer-friendly buyback policies across
gold and diamond jewellery categories, along with 100% exchange value on gold
jewellery under applicable terms. The company also provides lifetime
maintenance support for jewellery purchased from any Malabar Gold &
Diamonds showroom globally, further reinforcing long-term customer confidence
and after-sales assurance.
In addition, customers
benefit from transparent product disclosure practices, including detailed
pricing information covering net weight, stone weight, making charges, and
other applicable components. The company also offers one-year complimentary
insurance coverage on jewellery purchases against specified risks, subject to
applicable terms and conditions.
Malabar Gold & Diamonds
follows responsible sourcing practices and works only with approved and
compliant supply channels for precious metals and raw materials. The company
also places importance on ethical business operations, employee welfare, and structured
workplace standards across its manufacturing and retail operations.
Driven by its vision of
“Make in India, Market to the World,” Malabar Gold & Diamonds continues to
showcase Indian jewellery craftsmanship and design excellence across
international markets through its extensive global retail presence.
The Group’s operations are
guided by ESG (Environmental, Social & Governance) principles, with five
percent of net trading profit allocated towards CSR and social responsibility
initiatives from inception. These initiatives focus on hunger eradication,
healthcare, education, women empowerment, environmental sustainability, and
community welfare, positively impacting over 1.8 million lives across India.