Mumbai : Reinforcing
its commitment towards India’s Olympic movement, the JSW Group has
strengthened its partnership with the Indian Olympic Association (IOA),
with JSW Inspire, the Group’s activewear brand, continuing as the
official sports performance and lifestyle partner of the Indian contingent for
the Glasgow 2026 Commonwealth Games (July 23-August 2) and the 2026 Asian
Games in Japan (September 19-October 4). The partnership will also extend to the 2026
IOC Youth Olympic Games, Dakar, Senegal on October 31st and the 2026
Asian Indoor and Martial Arts Games, Riyadh, Saudi Arabia that gets
underway from November 28th.
The
association marks another milestone in JSW Group’s enduring journey of
empowering Indian athletes on the world’s biggest stages. Since the Tokyo
Olympic Games in 2020, JSW Inspire has proudly been the apparel of choice for
India’s finest athletes, accompanying Team India through the Birmingham 2022
Commonwealth Games, the Hangzhou 2022 Asian Games, the Paris 2024 Olympic
Games, and now into another defining chapter of Indian sport in 2026.
The
continuation of this partnership further underlines JSW Group’s commitment to
India’s Olympic mission, one that extends far beyond competition. Through
sustained investments in athlete development, world-class infrastructure,
high-performance centres, coaching excellence and grassroots sporting
ecosystems, the Group has consistently played a transformative role in
nurturing generations of Indian champions.
Parth
Jindal, Founder and Director, JSW Sports, said: “For us at JSW, ‘Rukna Nahin Hai’ is
more than a slogan; it’s our belief, our heartbeat. We have always aspired and
worked passionately to develop sport in India, and nothing fills us with
greater pride than watching our athletes bring victory to the country on the
global stage. From day one we wanted to build a brand that is rooted in India
but engineered for performance, and this collection reflects that, designed
with the athlete at the core. This partnership with the IOA only strengthens
our commitment to nurturing sport across the nation. We are thrilled to see our
athletes wearing our colours again, and as Team India, we must make it our
mission to come together and cheer them on as they step up to represent our
great country. I see the jersey as our armour and urge every Indian to buy one
and wear it with pride as we stand united behind our athletes.”
PT Usha, President, Indian Olympic Association, said: “The JSW Group has been a strong
pillar in supporting India’s Olympic movement over the years. Their sustained
vision has helped countless athletes fulfil their aspirations while bringing
glory to the nation. We thank the JSW Group for their support to Indian sport
and look forward to continuing this meaningful partnership.”
Speaking about the JSW Inspire brand, India’s ace athlete
in long-distance track events, Parul Chaudhary said: “As athletes, we spend countless hours
training, travelling and competing, so what we wear makes a genuine difference
to our performance and recovery. JSW Inspire combines comfort, functionality
and style in a way that allows us to stay completely focused on the task at
hand. Wearing the Team India kit is always an emotional moment, and knowing it
has been thoughtfully designed for the needs of athletes makes that experience
even more special.”
Indian star boxer Preeti Sai Pawar added: "Every athlete wants apparel that
complements performance, offers comfort and adapts to the demands of elite
sport. JSW Inspire strikes that balance exceptionally well. Whether during
training or recovery, the apparel provides the comfort and confidence we need.”
JSW
Inspire has become an emblem of India’s sporting aspirations, a badge of honour
proudly worn by India’s finest athletes as they compete against the best in the
world. As Team India prepares to embark on another campaign, JSW Inspire will
once again stand shoulder-to-shoulder with the country’s athletes, embodying
the spirit of excellence, resilience and national pride.
Fans can purchase JSW Inspire
merchandise from July 15, 2026 at www.jswinspire.in.
The merchandise will also be available on e-commerce platforms, including
Myntra and Ajio, from July 23, 2026.