The collection marks Jockey’s
first-ever collaboration of this kind, introducing a fresh and expressive
direction for the brand through Disney and Marvel’s beloved stories and
characters
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Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), in
collaboration with Disney Consumer Products India, is launching a new collection
inspired by fan-favourite
Disney and Marvel characters. The collection spans
innerwear, outerwear and accessories, designed for fans of all ages including
men, women and kids.
The range brings beloved Disney characters
and Marvel Super Heroes into Jockey’s everyday essentials, highlighting timeless
storytelling and exceptional comfort. It taps into pop-culture’s deepening
influence on young adults and kids in the country. As creative expression and
individuality become more important than ever, fans are embracing new ways to
reflect their passions through their everyday style.
“Jockey has always stood for
everyday comfort. With this collection, we’re bringing together signature
quality and captivating storytelling,” said Nihal Rajan, Chief Marketing
Officer, Jockey India. “This collection goes beyond featuring recognizable
characters on apparel, it’s about creating pieces that feel personal and carry nostalgia,
joy and identity. From bold Marvel Super Heroes, to the timeless charm of Mickey
Mouse & Friends and Disney Princess, the range brings these stories and
characters to life in a way that feels wearable, familiar and true to Jockey.”
"Disney stories and characters
have a unique ability to connect with fans across generations, inspiring
imagination, joy and self-expression. Through character licensing, we're
bringing some of our most beloved characters into everyday life in ways that feel
fresh, relevant and uniquely personal. As India's appetite for pop culture and
self-expression continues to grow, we're excited to collaborate with Jockey to
create products that resonate with fans and celebrate the stories they love,"
said Tan Wee, Executive Director, Brand Commercialization, Disney Consumer
Products.
This collaboration marks Jockey’s
continual effort to strengthen its position as a lifestyle brand that keeps
pace with an evolving cultural landscape and consumer attitudes, developing
collections that go beyond functionality to reflect emotion, identity and
self-expression.
Fans can look forward to seeing
their favorite characters in this collection, such as Marvel’s Avengers, Disney’s
Mickey Mouse and Friends, Disney Princess, and Disney’s Frozen, among
others. The collection will be available across Jockey’s offline retail stores,
select multi-brand outlets, www.jockey.in and
marketplaces.