~ The brand targets ₹5 Crore Revenue from Soft
Furnishings Category ~
Mumbai : Interio by Godrej, a leading furniture brand
from the Godrej Enterprises Group, expands its home offering with the launch of
a new soft furnishings collection designed to help consumers refresh their
spaces with ease. The move strengthens Interio’s positioning as a brand
designed for modern Indian homes, while extending its offering beyond furniture
to address evolving living needs with a focus on comfort, craftsmanship, and
enduring charm.
The debut range includes cushion covers, throws,
table linens, and rugs crafted using handloom fabrics and hand-embroidered
techniques. Through partnerships with artisan collectives such as Heirloom
Naga, the brand aims to revive and promote indigenous crafts, blending
heritage-led techniques with contemporary design sensibilities that resonate
with today’s consumers.
Dr. Dev Narayan Sarkar, Senior Vice President and
Head of Consumer Business, Interio by Godrej, said, “The modern Indian homes today are more
fluid than ever, they are places to work, gather, unwind and express
individuality and the consumers seeking products that bring together
functionality, aesthetics, and sustainability. Our soft furnishings collection
is built around this understanding, offering the flexibility to refresh and
personalise interiors without a complete overhaul. From homes adapting spaces
for hybrid work to design-conscious consumers looking for handcrafted textiles,
this range reflects the many ways India lives today. From a business
standpoint, we see soft furnishings as a strong growth lever, with the category
expected to contribute meaningfully to our home solutions portfolio as consumer
demand for design-led, sustainable products continues to rise.”
The collection features
non-impression velvets, textured jacquards, handloom-woven fabrics, and
hand-embroidered details, alongside hand-tufted rugs crafted from Indian wool
and viscose. Sustainable practices, including the use of natural dyes and
eco-friendly materials, are embedded across the range, ensuring durability and
finish are not compromised. Designed for easy styling, the collection offers
curated mix-and-match combinations across patterns and solids, enabling
consumers to refresh their spaces with ease.
The
soft furnishings collection is priced between INR 499 and INR 22,000 and is available
across Interio stores in metro, Tier 1 and Tier 2 cities. The brand plans to
further expand its home accessories portfolio in the coming months.
Annexure:
The Soft Furnishings range includes:
•
Cushion Covers (₹499 – ₹1,299): A
diverse collection featuring exclusive designs across multiple themes including
Ikat prints, Meadow Blooms with intricate embroideries, Wild Muse with animal
prints, Bauhaus-inspired geometrics, Modern Mosaic with abstract patterns,
Savannah Tribal with handwoven details and Boucle textured finishes. The covers
are made from premium fabrics including non-impression velvets, textured
jacquards, poly-cotton blends and handloom woven materials. Each cover features
high-quality YKK zippers and superior stitching for durability.
•
Throws (₹1,500 – ₹3,300): Throws
crafted from soft and comfortable materials that add warmth and style to any
space, further complement the cushion collections.
•
Table Linen (₹1,200): Elegant
table linens designed to enhance dining experiences with sophisticated styling
and easy maintenance.
•
Rugs (₹5,000 – ₹22,000): Handcrafted
rugs made from premium Indian wool and viscose, featuring hand-tufted
construction with various pile textures. The collection includes solid colors,
geometric patterns, abstract designs, and contemporary motifs in sizes ranging
from 5-foot rounds to 5'x8' rectangles.